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Nike Inc.

Nike Inc. Adrienne Howells, Shawn Buitendorp, Logan Dean, Chelsea Halamka , and Eric Skutt. Nike Inc. History. Bill Bowerman and Phil Knight become business partners by forming Blue Ribbon Sports, to create quality athletic footwear. In 1965, Jeff Johnson becomes BRS first employee.

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Nike Inc.

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  1. Nike Inc. Adrienne Howells, Shawn Buitendorp, Logan Dean, Chelsea Halamka, and Eric Skutt

  2. Nike Inc. History • Bill Bowerman and Phil Knight become business partners by forming Blue Ribbon Sports, to create quality athletic footwear. • In 1965, Jeff Johnson becomes BRS first employee. • Johnson creates their first marketing campaign. • In 1971, Johnson comes up with the name, Nike, and the swoosh is developed shortly thereafter. • In 1980, Nike becomes a publically traded company.

  3. Nike Inc. History Cont. • The early 1980’s brought about a terrible decline in sales. • Nike recovered in 1985, with the introduction of a new shoe for the NBA, for rookie, Michael Jordan. • 1987- 1988 brought prosperity to Nike, due to new ad campaigns, especially the “Just Do It” campaigns. • In 1989 Nike regained their number one status in the shoe industry.

  4. Nike Inc. History Cont. • The 90’s brought forth a new focus for Nike, golf and soccer. • In 1996, Nike hired Tiger Woods as its spokesman for an unprecedented $5 million dollars. • Nike Shox debuted in 2000 to great success. • At present, Nike is one of the world’s most innovative companies who continually strives to create new and functional products to better serve the needs of their customers.

  5. Strengths • How the strengths have impacted the popularity of Nike. • How Nike’s marketing and use of athletes helps with brand recognition • How Nike are receptive to their customer needs • How they use their brand power to expand their product lines. For example their golf balls, golf bags, shirts, hats, etc.

  6. Weaknesses • Labeled as the “very expensive” brand • Some people cannot afford Nike • Largely dependent on footwear products • Other products are not as strong • Poor conditions in the workplace • Constant negative criticism by anti-globalization group • Sensitive about pricing products

  7. Opportunities • Sell mostly athletic shoes and clothing • Can expand their market • Technology • Running/Workout equipment • Accessories • Global company • Can sell to more people • Make products that cater to different regions • Nike’s development of shoes for Native Americans

  8. Opportunities- Native Impact • In the 2000’s Nike developed specialized footwear for Native American’s called N7’s. • Native American’s have unique feet features which are not normally considered in shoe development. • Nike N7’s are designed wider and thicker to accommodate. • Tribal communities receive proceeds from the N7 product line to support Native athletes

  9. Opportunities- Native Impact Continued • Nike is trying to help battle conditions caused by inactivity such as obesity and diabetes which are quite common in Tribal communities

  10. Threats • Athletic Industry is large • Many competitors • Dependent on economy • Low economy means low sales • International company • 700 stores • 45 countries • Different currencies can lead to profit loss

  11. References "Athletic Shoe Stores in the US: Market Research Report." Athletic Shoe Stores in the US Market Research. N.p., n.d. Web. 04 Nov. 2013. <http://www.ibisworld.com/industry/athletic-shoe-stores.html>. "Commercial Strengths and Weaknesses of Nike." Commercial Strengths and Weaknesses of Nike. N.p., n.d. Web. 06 Nov. 2013. http://www.ukessays.com/essays/marketing/commercial-strengths-and-weaknesses-of-nike-marketing-essay.php "Nike Company Statistics." Statistic Brain RSS. N.p., n.d. Web. 04 Nov. 2013. <http://www.statisticbrain.com/nike-company-statistics/>. "Swot Analysis Nike." Top. N.p., n.d. Web. 06 Nov. 2013. http://www.quality-assurance-solutions.com/swot-analysis-nike.html

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