طراحي و ساخت سيستم‌هاي تجارت الکترونيک

1. طراحي و ساخت سيستم‌هاي تجارت الکترونيک اصول و مباني تجارت الکترونيک (EC)

2. مقدمات و کليات تجارت الکترونيک

3. مثال اوليه از کاربرد تجارت الکترونيک

4. Qantas AirwaysA New Way to Compete • The Problem • Increased fuel costs placed pressure on the airline industry • Qantas faced two major competitors and higher fees at Sydney Airport • Air traffic dwindled after September 11th • Qantas needed to replace aircraft in order to stay competitive • Australian economy slowed down

5. Qantas Airways (cont.) • The Solution • Bought fuel contracts for future dates (traditional response) • Took major steps to implement e-commerce (EC) involving buying, selling, and exchanging goods, services, information, and payments electronically

6. E-marketplace member Joined Airnew Co.—links major airlines with suppliers Fuel Fuel services Light maintenance services Catering Joined Corporcure.com.au with 13 other large Australian corporations Electronically purchase general goods and services Office supplies Light bulbs Maintenance services Qantas Airways (cont.) • Business-to-business (B2B)

7. Qantas Airways (cont.) • Formed Pan-Pacific exchange • E-marketplace • Business-to-business-to-consumer (B2B2C) • Provides • Full spectrum travel services • Products and services to business partners • Travel agencies who can use this marketplace to sell directly to consumers

8. Business-to-customer (B2C): Online booking E-mails to frequent-flyer members Mileage bonuses and opportunities to win $10,000 AU Wireless communications Business-to-employee (B2E): Online training Online banking Qantas Airways (cont.) B2C B2E

9. Qantas Airways (cont.) • The Results • Qantas expects to see an estimated $85 million AU in cost reductions per year by 2003 • Qantas expects to increase annual revenues by $700 million AU from nontravel sales • Outlasted one competitor

10. EC Definitions & Concepts

11. EC Definitions & Concepts • Electronic Commerce (EC) is the process of buying, selling, or exchanging products, services, and information via computer networks • EC defined from these perspectives • Communications • Business process • Service • Online • Collaborations • Community EC

12. EC Definitions & Concepts (cont.) • E-business is a broader definition of EC that includes not just the buying and selling of goods and services, but also • Servicing customers • Collaborating with business partners • Conducting electronic transactions within an organization • Pure vs. Partial EC: based on the degree of digitization of product, process, delivery agent

13. Exhibit 1.1The Dimensions of Electronic Commerce

14. EC Definitions & Concepts (cont.) • Traditional commerce: all dimensions are physical • Brick-and-mortar organizations • Old-economy organizations (corporations) • Perform all business off-line • Sell physical products by means of physical agents

15. EC Definitions & Concepts (cont.) • Pure EC: all dimensions are digital • Pure online (virtual) organizations • New-economy organization • Sell products or services only online • Partial EC: a mix of digital and physical dimensions • Click-and-mortar organizations • Conduct EC activities • Do their primary business in the physical world

16. EC Definitions & Concepts (cont.) • Internet vs. Non-Internet EC • VANs—value-added networks • LANs—local area networks • Single computerized machines • Using a smart card in a vending machine • Using a cell phone to make an online purchase

17. E-markets Buyers and sellers meet to exchange Goods Services Money Information Interorganizational Information Systems (IOS) Between two or more organizations Routine transaction processing Information flow Electronic Markets vs. Interorganizational Systems

18. Exhibit 1.2A Framework for EC