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CORRELATIONAL RESEARCH. Asks what several events have in common Asks whether knowing one event can allow prediction of another event Does not imply causation. -When research shows that two traits are connected together -If one trait is there, the other is too. Correlation.

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correlational research
  • Asks what several events have in common
  • Asks whether knowing one event can allow prediction of another event
  • Does not imply causation
-When research shows that two traits are connected together

-If one trait is there, the other is too


Module 4: Research Strategies

However, correlation is NOT causation
    • One trait does not cause the other

Hair color does not CAUSE eye color




Eye Color




Hair Color

  • A research method in which the researcher manipulates and controls certain variables to observe the effect on other variables.
  • Hypothesis- a testable prediction about the outcome of research
Design an experiment for each of these ideas.
    • Playing sports makes a person more/less aggressive
    • Women are more/less friendly than men
    • Teenagers have more/less emotional problems than adults
    • People become friends with others who are similar/different from themselves.
Experimental Research – highest constraint

“True Experiment”


Systematic methods

Reduce threats to validity

Limit Extraneous variables (confounds)


  • Measurement procedures carefully designed

and precisely followed

Independent Variable (IV):

The variable that a researcher changes

Each group is given a different variable

…”I” do the research…it’s what “I” control

independent variable
Independent Variable

Example 1:

Group 1 gets 100mg of a drug

Group 2 gets 25mg

Group 3 gets a fake pill

Here the IV is DRUG (different amounts)


25 mg

100 mg

Sugar pill

Example 2:

Either give some subjects 20, 60 or 40 watts and test

their performance on a math test

20 watts

60 watts

100 watts

The IV = the amount of light

Dependent Variable:

-The variable that changes because the researcher changed the IV

-The variable that you measure

dependent variable
Dependent Variable

Example 1:

Group 1 gets 100mg of a drug --- Sleeps for 9 hours

Group 2 gets 25mg – Sleeps for 4.5 hours

Group 3 gets a fake pill – Sleeps for 1 hour

Here the DV is sleep (different amounts)


25 mg

100 mg

Sugar pill

Example 2:

Either give some subjects 20, 60 or 40 watts and test

their performance on a math test

20 watts

60 watts

100 watts

The DV = the different test scores

Dependent Variable:

Reaction time

cancer cells

errors on memory test

Types of Research

= (approach to gathering data)


  • Nonscientific
  • Naturalistic Observation
  • Case Study
  • Correlational Research
  • Quasi-experimental Research
  • Experimental Research

Level of Constraint


HI Level of Constraint:

More control = more precision

CONSTRUCTS: Inferences we make


Super ego




Reification of a construct: logical error

when we confuse a fact with a construct

The only thing that should change in an experiment is the independent variable. If something else changes during the experiment, it is a confounding variable
Confounding = confusing; causing problems

Confounding Variables

-Any variable that is different for

the two groups of subject

-It might change the results of the study

examples of confounding variables
Examples of Confounding Variables:
  • Different environments
    • Room color
    • Temperature, seat comfort
    • Loudness
  • Sample is not random
  • Researcher treats the groups differently
    • Helps one group more
    • Is nicer to one group
  • Subjects know the experiment and hypothesis
examples of confounding variables

testing subjects on a memory test

…temperature in the room is HOT …impact on the tests results

Examining the effects of alcohol

on driving and obeying posted signs…but you don’t test their eyesight

Figure 5-1. (p. 106)Graphical representation of the data in Table 5-3 showing the characteristic pattern of(a) high positive correlation, (b) essentially zero correlation, (c) strong negative correlation.
true experimental research
  • Sample is assigned to groups
  • The surrounding is controlled by researcher
confounding variable
In an experiment, a variable other than the independent variable that could produce a change in the dependent variable
  • The variable “confounds” the results
Confounding Variable
confounding variables environmental differences
Any differences in the experiment’s conditions--between the experimental and control groups
  • Differences include temperature, lighting, noise levels, distractions, etc.
  • Ideally, there should be a minimum of environmental differences between the two groups.
Confounding Variables: Environmental Differences
blind procedure
An experimental procedure where the research participants are ignorant (blind) to the expected outcome of the experiment
  • Sometimes called single blind procedure
Blind procedure
double blind procedure
A research procedure in which both the data collectors and the research participants do not know the expected outcome of the experiment.
  • Both groups are ignorant (blind) to the experiment’s purpose or expected results
Double Blind Procedure
A non-active substance or condition administered instead of a drug or active agent
  • Many times an inactive pill that has no known effect
  • Given to the control group
  • The entire group of people about whom you would like to know something.
  • Random Sample- fairly represents a population because each member of the population has an equal chance of being included.
research ethics

Research Ethics

Module 4: Research Strategies

1 informed consent
1. Informed Consent
  • Participants must be informed, in advance, about:
    • the general nature of the research, and
    • any potential risk.
    • Participants must have the right to refuse participation or withdraw at any time.
2 right to be protected from harm and discomfort
2. Right to be Protected from Harm and Discomfort
  • Studies involving harm or discomfort may be conducted only under certain circumstances, and only with the informed consent of the participants.
3 right of confidentiality
3. Right of Confidentiality
  • Individual data about research participants should never be discussed or released.
4 right to debriefing
4. Right to Debriefing
  • Participants have a right to receive a complete explanation of the research at the end of the study.
  • This is extremely important if the research involves deception.
ethics animal research

Ethics:Animal Research

Module 4: Research Strategies

reasons for animal research
Interest in animal behavior as a topic of study
  • Data from animal studies may apply to humans.
  • Easier to do some type of studies (genetics) due to the shorter life span of animals
Reasons for Animal Research
reasons for animal research1
Easier to exercise more control over experiments with animals as compared to humans
  • Procedures that are not ethical to perform on humans may be considered acceptable when performed on animals
Reasons for Animal Research
care of animals used in research
Animals used in research must:
    • Have clean housing with adequate ventilation
    • Have appropriate food
    • Be well cared for
Care of Animals used in Research