Reframing getting human needs on the national radar screen
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REFRAMING Getting Human Needs On the National Radar Screen. You Say…They Hear.

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Reframing getting human needs on the national radar screen

REFRAMINGGetting Human Needs On the National Radar Screen

National Human Services Assembly 2014







You say they hear
You Say…They Hear

  • You say…Weare failing to do right by children and youth. Child poverty, youth homelessness, juvenile delinquency, and other complex challenges threaten the health and well-being of the next generation. Isn’t it time to invest more?

National Human Services Assembly 2014




Reframing tobacco
Reframing Tobacco

  • Smoking: Old Frame

  • Choice/Freedom

  • Individuals

  • Drug addiction/personal vice

  • Parents’ responsibility

  • Teens’ bad behavior

  • Vital industry

  • Protection: ‘Just say no’

  • Smoking: Reframed

  • Defective Product

  • Big Tobacco

  • Manipulation of addiction

  • Government responsibility

  • Big $ in politics/corruption

  • Deviant industry

  • Protection from advertising

CHANGE BEHAVIOR

CHANGE PUBLIC POLICIES

National Human Services Assembly 2014


Steps to reframing an issue
Steps to Reframing an Issue

Test

&

Validate

  • Problem

  • Map the Gaps

  • Defining Metaphors and Values

  • Test Tools

  • Messages and Toolkits

  • Disseminate and Integrate

  • Structure Reinvention

Sector Mobilization

We are here

National Human Services Assembly 2014


Reframing to reinvention
Reframing to Reinvention

National Human Services Assembly 2014


Contact
Contact:

National Human Services Assembly 2013


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