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Pertemuan 22 Software Agents for E-Commerce

Pertemuan 22 Software Agents for E-Commerce. Matakuliah : M0284/Teknologi & Infrastruktur E-Business Tahun : 2005 Versi : <<versi/revisi>>. Learning Objectives. Describe what software agents are Differentiate between various classes of software agents

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Pertemuan 22 Software Agents for E-Commerce

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  1. Pertemuan 22Software Agents for E-Commerce Matakuliah : M0284/Teknologi & Infrastruktur E-Business Tahun : 2005 Versi : <<versi/revisi>>

  2. Learning Objectives • Describe what software agents are • Differentiate between various classes of software agents • Understand the use of artificial intelligence and statistical reasoning • Describe the range of agents available to assist in the buying process • Identify various activities in e-commerce where software agents can be used

  3. Overview • What are software agents? • Logic of agent behavior • Types of agents • Information agents • E-Commerce agents • Mobile agents

  4. E-Commerce Agents • Agents help in 6 stages of consumer decision-making process • Need identification • Product brokering • Merchant Brokering • Negotiation • Purchase and delivery • Service and evaluation

  5. E-Commerce Agents

  6. Jango uses a process called wrapping to find product prices which it uses to rank-order offerings from various web sites. Used at Excite portal E-Commerce Agents

  7. E-Commerce Agents ClassifiedWarehouse content-based search used in classifieds Form-based input

  8. E-Commerce Agents PersonaLogic uses constraint-satisfaction approach

  9. Frictionless.com uses agent Tete-a-tete based on multi-attribute utility theory E-Commerce Agents

  10. Extempo Use of Interactive Imp characters E-Commerce Agents

  11. Architecture of Imp System E-Commerce Agents

  12. E-Commerce Agents Use of Imp Character by Proctor & Gamble

  13. E-Commerce Agents • Frontmind Personalization tool • Present web content according to user interests and characteristics • Need to collect data on user behavior and demographic characteristics • Frontmind uses both statistical and rule-based reasoning

  14. E-Commerce Agents • Frontmind Personalization tool offered by Manna, Inc

  15. Mobile Agents • Software that actually travels around the web collecting data. Not only data but the program is moving around • Reduces traffic on the network. Only the relevant data is forwarded • Local computation at the server where the data is available means often reduced computation • Experimental stage

  16. Mobile Agents • Logic of Mobile Agents • Mobile agent places • Mobile agent • Mobility • Authority and permit • General Magic, Inc product Telescript

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