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Group members Joshua Lee Jiao Hui ( 092461K ) Lim Soon Teck Lawrence ( 093563J)

Group members Joshua Lee Jiao Hui ( 092461K ) Lim Soon Teck Lawrence ( 093563J) Wilbur Wee He Wei (091846R) Mike Lim Beng Khoon (092701H) Jourdan Tan (090975T). Price. Carrefour offers competitive prices on their products so as to attract customers.

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Group members Joshua Lee Jiao Hui ( 092461K ) Lim Soon Teck Lawrence ( 093563J)

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  1. Group members Joshua Lee Jiao Hui(092461K) Lim Soon Teck Lawrence (093563J) Wilbur Wee He Wei (091846R) Mike Lim BengKhoon (092701H) Jourdan Tan (090975T)

  2. Price • Carrefour offers competitive prices on their products so as to attract customers. • Lowest price or the difference back policy • - Bring along supporting materials – e.g. Receipts • - Within 15 days • Great discount prices for all products – e.g. 5% cash rebates, POSB everyday credit card • Increase price to match quality, physiological pricing for some products so as not to be label as “lousy” or “poor quality”

  3. promotion • Carrefour have seasonal promotions – e.g. Christmas, Chinese New Year, etc • Promotions flipbook on its official website. • Delivery >$150 is free, <$150 + $8 • TVs advertisements, radio advertisements,

  4. Place • Carrefour has only 2 outlets in Singapore. - Suntec City mall tower 3 ,4 - plaza Singapura L1 & B2. • Compared to its competitors, Giant have 6 outlets in Singapore • Carrefour should open up more outlets in other regions in Singapore. • - North • - South • - East • - West • More accessible to consumers.

  5. Product • Well organized, categorized clearly, wide variety • Has its own house brand, such as “ Bluesky” non food Carrefour house brands • Carrefour can come out with more product lines or add more items in their product lines • New packaging to make it more attractive. • Improve on its quality to encourage consumers to switch brands

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