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Lohitaksh Institute of Education & Research Pvt. Ltd.-converted

Welcome to Lohitaksh Institute is one of the most trusted Digital Marketing Institute in Haldwani<br>Here we will introduce you to digital marketing from the very beginning. Keeping in mind the diverse background of our students, we teach our students the basics

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Lohitaksh Institute of Education & Research Pvt. Ltd.-converted

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  1. ARE LEADERS BORN OR MADE ? JOIN US !! Transform Your Dreams into Reality.

  2. Teaching is one of the most challenging and complex jobs on the resources, tools, and learning materials are developed by educational experts to incorporate leading pedagogical practices. They are useful in any type of teaching moment and many can be used to support national education standards. There is no such thing as "One size fits all" in Education; each Educator and Student has unique challenges and goals. Our Mission is to Nurture each Student’s Optimism, and Educational Success. planet. Our Digital Passion, Curiosity,

  3. Digital marketing courses are fast becoming popular due to the rise of digital media marketing. Full of exciting job opportunities, this industry is offering both working professionals as well as freshers an ever-changing and engaging atmosphere to work in. A digital marketing course provides these job seekers solid skill sets to make their Name in the industry. Choosing the right institute for one’s digital marketing program is crucial to acquire the latest skills and tools. Thus, one must choose an institute that offers cutting edge learning along with a faculty that consists of active professionals in the industry. These factors are what make us the best institute for Digital Marketing.

  4. One of the most fascinating and versatile fields, Digital Marketing is a booming industry not only in India but across the globe. With almost all businesses going online in their marketing activities, the demand for Digital Marketers is increasing at a rapid rate and is opening doors for plenty of job seekers.  According to surveys conducted by several forums, the employment sector has seen a major share of jobs generated by the Digital Marketing Industry, in recent years. As per various media reports, the year 2016 saw over 1.5 lac job opportunities in the Digital Marketing domain. 2017 threw a major surprise by marking around 8 lac job opportunities in the field. In India, this number is expected to grow rapidly with the advent of Digitalization in the country. Around 18 Lac Professionals will need in this Industry till 2025. 

  5. The career scope in the industry is attracting the masses, and this is one of the reasons various professionals are learning the course to enter the industry. The current market status of Digital Marketing shows that it is at its peak, and is going to stay so for obvious reasons. According to Payscale.com, the average salary package of a Digital Marketing Manager in India is Rs 5 lac to Rs 6 lac annually & upwards in this year 2021. Professionals with experienceearn in the range of Rs. 15- 25 Lac.

  6. Some of the top Digital Marketing jobs and their Profiles are given below:- Market Research Analyst: The job of a market research analyst is to study the conditions of the market & observes the possibility of sale of a service or product. These analysts gather data on consumer demographics, preferences, needs & buying habits and help companies understand about the sale of its products & services. The starting salary of Market Research Analyst is Rs 3.5 lac and upwards. Content Marketer/Manager: A content marketer’s job is to create original and engaging content and promote the same on digital platforms in an organic way. The content marketer is also responsible for ensuring that the online content is search engine optimized. The starting salary of Content Marketer/Manager is Rs 6.75 lac and upwards. Digital Marketing Consultant: The responsibility of a digital marketing consultant includes overseeing SEO projects, web designing, social media promotion, and overseeing advertising campaigns. The starting salary of Digital Marketing Consultant is Rs 5 lac and upwards. Conversion Rate Optimizer: A conversion rate optimizer manages the key conversion points in marketing, manages and optimizes landing pages increases conversion rates, and optimizes lead-to-customer conversion rate. SEO Manager/Professional: An SEO Manger is responsible for developing and implementing adequate search engine optimization (SEO) strategies and activities like pay-per-click (PPC) marketing, and social media. The starting salary of SEO Manager/Professional is Rs 4 lac and upwards      *The salary data has been obtained from Payscale.com.

  7. Social Media Manager: A social media manager is expected to manage social media campaigns, increase the brand’s presence on social networking sites, build a network of social media influencers, post and comment on relevant blogs, engage in online conversations and attend to customer feedbacks and queries. The starting salary of Social Media Manager is Rs 4 lac and upwards PPC Search Manager: A person who is passionate about internet marketing and has the ability to think creatively can become a PPC Search Manager. It is imperative for a PPC manager to adapt to new business types quickly and apply the knowledge to marketing initiatives that can eventually help in achieving client goals. The starting salary of PPC Search Manager is Rs 5 lac and upwards SEO Executive: A SEO executive conducts on-site and off-site analysis of the SEO competitors of its clients. On-site and off-site SEO strategies are created alongside a detailed keyword research. Also, optimum use of Search Engine Marketing (SEM) is done and attention is paid to any significant change in Google algorithm. The starting salary of SEO Executive is Rs 4 lac and upwards Email Marketer: The main responsibility of an email marketer includes identifying the target audience and growing the email list. An email marketer’s responsibility also includes designing and implementing direct email marketing campaigns, proof-reading emails, ensuring mobile-friendly email templates, writing newsletters, upgrading email templates using graphics, personalization and advanced features. Ensuring prompt and accurate communication with clients is also a part of an email marketer’s job. The starting salary of Email Marketer is Rs 4 lac and upwards.     *The salary data has been obtained from Payscale.com.

  8. Course Syllabus/Modules:- 1-Introduction to Digital Marketing 2- Basic of Computer (Back to School) 3- Web Concept & Hosting 4- Website Planning & Creation 5- Search Engine Optimization (on Page SEO) 6- Off Page SEO 7- Advance SEO Knowledge 8- Google Ads 9- Re-marketing 10- Google Analytics 11- Social Media Marketing 12- Email Marketing 13- YouTube Marketing 14- Lead Generation 15- E-Commerce 16- Video Marketing 17- Web Audit 18- Online reputation Management 19- Guerrilla Marketing 20-Live Streaming 21-Inbound Marketing 22- Blogging 23-Paid tools for Digital Marketing 24-Graphic Designing 25- Mobile Marketing 26- Content Marketing 27-Influencer Marketing 28- Affiliate Marketing 29- Freelancing 30-Interview Preparation

  9. Features:-  Extensive Training in 30 Modules of Digital Marketing and Become a Google, Microsoft & Hubspot Certified Professional.  Weekend & Sunday Batches (For Working Professionals).  Exhaustive Google Certified Experienced Trainers and Experts from Industry.  Practical Industry based Course Curriculum.  Interactive Doubt Session with Mentors.  Free Wi-Fi  Research based Internship.  100% Placement Assistance.

  10. You Earn : You Earn :- - ➢Lohitaksh Institute Certificate ➢10+ Google Certificate ➢Hubspot Inbound Certification ➢Facebook (Paid) ➢Internship Certificate

  11. Human Resource Management is the process of Recruiting, Selecting, Inducting Employees, Providing Orientation, Imparting Training & Development, Appraising the Performance of Employees, Deciding compensation, and providing employees, Maintaining Proper relations with employees and their Trade Unions, Ensuring Employees Safety, Welfare and Healthy measures in compliance with labour laws of the land and finally following the Orders / Judgements of the concern High Court and Supreme Court, if any. benefits, motivating

  12. Human management Organizing, involves Maintenance of Human Resource.  It helps to achieve individual, organizational and social objectives  Human Resource Management is a multidisciplinary subject. It includes the study of Management, Psychology, Communication, Economics and Sociology.  It involves Team Spirit and Team Work.  It is a continuous process. Resource Management functions Directing and Procurement, involves Planning, like Controlling. Development It and

  13. What is the importance of Human resource?  Behind production of every product or service there is a human mind, effort and man hours (working hours). No product or service can be produced without help of human being. Human being is fundamental resource for making or construction of anything. Every organization desire is to have skilled and competent people to make their organization competent and best.  Among the five Ms of management, i.e., Men, Money, Machines, Materials, and Methods, HRM deals about the first M, which is Men. It is believed that in the five Ms, "Men" isnot so easy to manage. "every man is different from other" and they are totally different from the other. Ms in the sense that men possess the power to manipulate the other Ms. whereas, the other Ms are either lifeless or abstract and as such do not have the power to think and decide what is good for them.

  14. Why do we call it as Human Resource Management? Human: refers to the skilled workforce in an organization. Resource: refers to limited availability or scarce. Management: refers how to optimize and make best use of such limited or scarce resource so as to meet the organization goals and objectives.    Therefore, Human Resource Management is meant for proper utilization of available skilled workforce and also to make efficient use of existing human resource in the organization. Today many experts claim that machines and technology are replacing human resource and minimizing their role or effort. However, machines and technology are built by the humans only and they need to be operated or at least monitored by humans and this is the reason why companies are always in hunt for talented, skilled and qualifiedprofessionalsfor continuousdevelopment of the organization. Therefore humans are crucial assets for any organization, although today many tasks have been handing over to the artificial intelligence but they lack judgement skills which cannot be matched with human mind. It is undisputed fact that humans are being replaced by artificial intelligence which are in the form of robots. But all jobs cannot be handed over to Robots, to say in other words robots have its own limitations and all roles cannot be handled by robots. Though British theoretical physicist Stephen Hawking, Cambridge professor expressed about destruction of middle-class jobs due to raise of artificial intelligence, he still felt that natural intelligence or need for application of human mind is inevitable in certain roles.    

  15. Great Quotations on Human Resource  "You must treat your employees with respect and dignity because in the most automated factory in the world, you need the power of human mind. That is what brings in innovation. If you want high quality minds to work for you, then you must protect the respect and dignity. " --- Mr N.R. Narayana Murthy, Chairman Emeritus, Infosys Ltd .  “Our progress as a nation can be no swifter than our progress in Education. The human mind is our fundamental resource.” --- John F. Kennedy (35th President of the United States).

  16. Lohitaksh Institute of Education & Research Pvt. Ltd. One Call may Change Your Life. Feel Free to Contact us :- +91 8909441801, +91 8755236185 info@lohitakshedu.com www.lohitakshedu.com Address : 3rd Floor, Girija Complex, (Harinagar) Kamaluaganja road; Near Hanuman Mandir, Kusumkhera, Haldwani (Nainital) Uttarakhand 263139 Connect with us on Social Media:-  Facebook : www.facebook.com/lohitakshedu  Instagram : www.instagram.com/lohitakshedu  Twitter : www.twitter.com/lohitakshedu  WhatsApp: https://wa.me/message/CKHRDURRH6Z7B1

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