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Advice On How To Improve Your Facebook Marketing Facebook is all about communication and it is a fabulous way to keep in touch with your business customers. Social media sites are very popular because people love to communicate with each other. Use the power of Facebook to target potential customers and promote your business' products. Marketing through the use of Facebook tabs is an easy and efficient way to get the word out. Why not create a "Promotions" tab and highlight items you have on sale, coupons you've made available or even contests you're running. It's a great way to allow your followers to easily keep up with what's going on. If you're using Facebook to market, make sure you're also posting there! No one will visit a page which rarely ever has updated content on it. Don't overwhelm your followers, but be sure to post at least once per weekday so that people will often check back just to see what's going on. Never argue with a member of your fan base. There may be some people that do not like your product and they might say negative things. Keep your cool in this type of situation. The way you handle it will give people a good idea of what it is like to do business with you. Remember to post on your Facebook page. When a business sets up a Facebook account, they will often release a flurry of posts, and then nothing for months. For this type of marketing to be successful, you need to post in a strategic manner. You do not need to post 15 times a day, but a few times a week is a great idea. Avoid posting updates too frequently. If you notice that your subscribers are not interested in your updates, try reducing the frequency of your updates. Save the content you want to share so you can post more valuable updates later. Posting one daily update is your best option if your subscribers check Facebook regularly. Do not forget to put contact information on your business's Facebook page. This should include the same of your business, your phone number and the address of your business. If a person is interested in what they see on your Facebook page, it's crucial that they have your contact information to learn more. If you're working on building your fan base, consider using "Like Ads". These are ads that include a call to action to Like your page right from the ad itself. These ads seem to be just as effective in the News Feed as they are in the right column, so play with the placement. Try sending updates. Facebook Page Administrators can send messages to every person that "Likes" their page. When you have something valuable on your Facebook business page that your fans should know about, you can send them an update so that they're aware of it. Be prudent with how often you do this by only sending updates to fans when it's really important. Never, ever, EVER pay for Facebook fans! Facebook can tell if your fans are engaged in your page or not, and the more fans you have who don't check out your page, the worse your EdgeRank will be. You want fans who really are interested in your products, so let them come naturally. Don't forget that Facebook has paid advertising. This is in fact where the website really makes its money. While its true that many Facebook users may not even see the content due to ad-blocking software, you can't ignore the potential power in being able to create customized demographic lists to target with your content. Never, ever buy Facebook fans. There are a lot of opportunities to do so out there, but do not be tempted by them. While you will see a spike in the number of likes your page receives, it will have no bearing on making your brand more popular or increasing your sales. Instead, take things slow and steady and gain real, loyal followers. Quality is more important here. Respond to all comments that are left for you. Do not neglect the messages directly on your page or your inbox. This can eat up a lot of time, but the user engagement you get as a result is worth it. Don't ignore direct questions from your fans. You've got to remember that being social is at the center of Facebook. If you tend to ignore direct comments and continue to post solely informational posts, then you are missing golden promotional opportunities. The more engaged you make your current fans, the more likely they'll be to pass on the word about you. Don't forget to promote your Facebook page through offline channels. There are many places that you can drum up interest in your Facebook page, including print advertising, on your business cards, on direct mailing pieces, and even on your shop windows! You can grab many new Facebook fans this way. You need to remember that just because there are a lot of people that like your page does not mean you will win. You have to target specific customers on Facebook that are interested in what you have to say. Look to your conversion rate if you want to see how well your marketing campaign is doing. Stay as active as possible on your Facebook marketing campaign. No matter how brilliant and beautiful your profile page is, it's useless to your company if it's not generated any interest to people. Post frequently and have a lot of personality in your statements; speak directly to your audience with a purpose. Your campaign will be more successful if you do! Interact with your subscribers on Facebook. This will encourage others to talk on your page. You could even consider asking a question to help get the conversation humming. If they are already talking, why not join in? When you take part, the fans will feel more connected to you and develop a sense of trust. Facebook is one of the best ways to market your company and products. You can play on the same playing field as the big marketers, if you know the right approach. http://www.socialmediacub.com Remember the advice from this article, and start to plan out your Facebook strategy. If you execute it well, you will see a marked improvement in your business.