The Rise and Rise of Local Advertising. Bruce Akhurst Chief Executive Officer Sensis Pty Ltd 27 April 2006. local advertising: dramatic change technology: changing the way people shop Australian buyers and sellers: the most connected in the world. Helping you find, buy and sell.
Chief Executive Officer
Sensis Pty Ltd
27 April 2006
Independent research conducted by TNS in Sydney, Melbourne, Brisbane, Adelaide, Perth (August 2004 - July 2005)
4 uses per month
Fit4All, 44 Elizabeth St
2nd most popular
3rd most popular
4th most popular
Would you pay more for
Yellow Pages/DA mobile content?
Yankee Group, January 2006, As published in eMarketer (www.emarketer.com)
Top five mobile services that US mobile phone users would spend additional money on each month, by age, 2005 (as a % of respondents)
Roy Morgan, Single Source Australia, Jan – Dec 2004, base: Australians 14+.