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The Rise and Rise of Local Advertising. Bruce Akhurst Chief Executive Officer Sensis Pty Ltd 27 April 2006. local advertising: dramatic change technology: changing the way people shop Australian buyers and sellers: the most connected in the world. Helping you find, buy and sell.

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the rise and rise of local advertising

The Rise and Rise ofLocal Advertising

Bruce Akhurst

Chief Executive Officer

Sensis Pty Ltd

27 April 2006

slide2

local advertising:dramatic changetechnology:changing the way people shopAustralian buyers and sellers:the most connected in the world

yellow pages that s a lot of customers
Yellow Pages®: That’s a lot of customers!

Buyers

90% conversion

to contact

70% conversion

to sale

Sellers

Independent research conducted by TNS in Sydney, Melbourne, Brisbane, Adelaide, Perth (August 2004 - July 2005)

slide7

20 uses per month

4 uses per month

slide9

I’m

ready

to buy

slide13

You’re finding

You’re buying

proximity alerts advertising on the go
Proximity Alerts: Advertising on the go

Sportswear Alert:

Fit4All, 44 Elizabeth St

500 metres

slide15

2nd most popular

2nd most popular

3rd most popular

4th most popular

Would you pay more for

Yellow Pages/DA mobile content?

Yankee Group, January 2006, As published in eMarketer (www.emarketer.com)

Top five mobile services that US mobile phone users would spend additional money on each month, by age, 2005 (as a % of respondents)

slide16

Sensis’ directories are MORE popular with Google users.

Roy Morgan, Single Source Australia, Jan – Dec 2004, base: Australians 14+.

slide18

Click to call

Transactions

slide19

local advertising:dramatic changetechnology:changing the way people shopAustralian buyers and sellers:the most connected in the world