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The Rise and Rise of Local Advertising

The Rise and Rise of Local Advertising. Bruce Akhurst Chief Executive Officer Sensis Pty Ltd 27 April 2006. local advertising: dramatic change technology: changing the way people shop Australian buyers and sellers: the most connected in the world. Helping you find, buy and sell.

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The Rise and Rise of Local Advertising

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  1. The Rise and Rise ofLocal Advertising Bruce Akhurst Chief Executive Officer Sensis Pty Ltd 27 April 2006

  2. local advertising:dramatic changetechnology:changing the way people shopAustralian buyers and sellers:the most connected in the world

  3. Helping you find, buy and sell

  4. Yellow Pages®: That’s a lot of customers! Buyers 90% conversion to contact 70% conversion to sale Sellers Independent research conducted by TNS in Sydney, Melbourne, Brisbane, Adelaide, Perth (August 2004 - July 2005)

  5. Technology:a revolution inlocal advertising

  6. peoplesme reachlocal, not globaltechnology

  7. 20 uses per month 4 uses per month

  8. local advertising:a long way in a short time

  9. I’m ready to buy

  10. 1234 movie tickets (if able)

  11. Mobilitywill ignitelocal advertising

  12. You’re finding You’re buying

  13. Proximity Alerts: Advertising on the go Sportswear Alert: Fit4All, 44 Elizabeth St 500 metres

  14. 2nd most popular 2nd most popular 3rd most popular 4th most popular Would you pay more for Yellow Pages/DA mobile content? Yankee Group, January 2006, As published in eMarketer (www.emarketer.com) Top five mobile services that US mobile phone users would spend additional money on each month, by age, 2005 (as a % of respondents)

  15. Sensis’ directories are MORE popular with Google users. Roy Morgan, Single Source Australia, Jan – Dec 2004, base: Australians 14+.

  16. usage is rocketinginnovation will drive growthhuge revenue potential

  17. Click to call Transactions

  18. local advertising:dramatic changetechnology:changing the way people shopAustralian buyers and sellers:the most connected in the world

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