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CHAPTER 10: THE ENTERTAINMENT MARKET

CHAPTER 10: THE ENTERTAINMENT MARKET. I. THAT ’ S ENTERTAINMENT. ENTERTAINMENT DATES BACK 2,500 YEARS AGO W/ ROMAN GLADIATORS AND PLAYS PERFORMED IN GREECE 12 TH CENTURY W/ CHINESE OPERAS 1500 ’ S W/ SHAKESPEARE ’ S PLAYS FOR CENTURIES, DANCE IN AFRICA HAS BEEN A RICH FORM OF ENTRTMT.

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CHAPTER 10: THE ENTERTAINMENT MARKET

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  1. CHAPTER 10: THE ENTERTAINMENT MARKET

  2. I. THAT’S ENTERTAINMENT • ENTERTAINMENT DATES BACK 2,500 YEARS AGO W/ ROMAN GLADIATORS AND PLAYS PERFORMED IN GREECE • 12TH CENTURY W/ CHINESE OPERAS • 1500’S W/ SHAKESPEARE’S PLAYS • FOR CENTURIES, DANCE IN AFRICA HAS BEEN A RICH FORM OF ENTRTMT

  3. II. ENTERTAINMENT TODAY • PEOPLE SPEND 3 HRS A DAY W/ TV • 98% OF HOMES HAVE MORE THAN 1 • FILMS • CONCERTS • VIDEO GAMES • SPORTS • THEME PARKS

  4. A. MEDIA AND ENTERTAINMENT MEDIA IS THE METHOD USED FOR TRANSMITTING INFORMATION, WHICH CAN BE THE FORM OF ENTERTAINMENT OR HOW THE ENTERTAINMENT IS DELIVERED

  5. B. ENTERTAINMENT MARKETING JOBS DISNEY, SONY, UNIVERSAL, NBC.. ALL OFFER HUNDREDS VARIOUS ENTERTAINMENT JOBS W/I THEIR COMPANIES.

  6. III. THE INFLUENCE OF ENTERTAINMENT • MANY PRODUCTS AND SERVICES INFLUENCED BY ENTERTAINERS/MENT BECOME FADS • ITALIAN JOB-MINI COOPERS • FASHION-ENTERTAINER OWN LINES • PHRASES-FROM MOVIES

  7. IV. ECONOMICS OF ENTERTAINMENT • ENTERTAINMENT IS IN THE TOP 10 OF THE HIGHEST GROSSING SEGMENTS OF THE ECONOMY. IT INFLUENCES AND IMPACTS MANY OTHER AREAS OF THE ECONOMY: • HANES - MICHAEL JORDAN • GAP - MADONNA • COKE/SPRITE – LEBRON JAMES

  8. A. ENTERTAINMENT AND CONSUMER SPENDING ENT MARKETING RELIES ON MEETING THE CONSUMER DEMAND FOR EXCITEMENT AT A PRICE THE CUSTOMER IS WILLING TO PAY (TELEVISION VS. THEME PARKS)

  9. B. SHOPPING FOR ENTERTAINMENT THE SPORTS AND ENTERTAINMENT INDUSTRY THRIVE ON GETTING PEOPLE TO SPEND THEIR DISCRETIONARY INCOME

  10. C. MERCHANDISING AND ENTERTAINMENT MERCHANDISING IS A LARGE PART OF THE ENTMNT INDUSTRY (STARS SELL PRODUCTS AND PRODUCTS SELL STARS)-MCDONALD’S/BK AND FILMS

  11. V. INTERNATIONAL ENTERTAINMENT • ENTERTAINMENT IS LARGEST INTERNATIONAL EXPORT AFTER AGR. • ENTERTAINMENT GENERATES REVENUE GLOBALLY FOR LEISURE TIME • STARS WILL APPEAR IN COMMERCIALS IN OTHER COUNTRIES-TOM CRUISE, SLY STALLONE, BRAD PITT

  12. A. MOVIES MULTI BILLION $ OPERATION. TODAY MAJOR FILMS COST $90 TO PRODUCE AND $40 MILLION TO MARKET. 4 OUT OF 10 WILL NOT BREAK EVEN GREENLIGHT

  13. MAJOR MOTION PICTURES INDIES-BLAIR WITCH REVENUE BREAKDOWN FOR MOVIES -26% THEATRICAL RECEIPTS -28% TV SALES -46% VIDEO/DVD SALES & RENTALS

  14. B. THEME PARKS- -HISTORY-1ST-1550 IN EUROPE -1950 IN THE U.S.-$5.5 BIL -1980-WATER PARKS-$450 MIL -NEED TO HAVE SOME THEME -SAFETY ISSUES HAVE RISEN

  15. C. TELEVISION- -#1 FORM OF ENTERTAINMENT W/ ADULTS 3 HRS, TEENS 4-6, CHILD 4 -RATINGS MAKE OR BREAK TV -COMMERCIALS HELP FINANCE NIELSEN RATINGS

  16. D. RADIO- -THEY CAN BE INDEPENDENT OR NATIONAL -RELY ON ADVERTISERS AND SPONSORS -PRIME-TIME IS MORNING DRIVE -LOW RATINGS CANCEL SHOWS

  17. E. MUSIC INDUSTRY- -RELIES ON COMPANIES TO SIGN ARTISTS AND PRODUCE AND RELEASE ALBUMS -MUSICIANS WHO ARE SUCCESSFUL ABSORB THE COSTS OF THOSE NOT

  18. -MUSIC AND TV COMBINED IN THE 1980’S W/ MTV- WHAT WAS THE SONG? -THIS BEGAN MUSIC VIDEOS -MUSIC AUTHORS RECEIVE ROYALITIES -MUSIC VS. INTERNET AND PIRATING -LIVE PERFORMANCES

  19. F. PERFORMING ARTS- VERY CENTRALIZED – PRODUCER PICKS PLAY, CAST, MUSIC AND VENUE. CAN BE FINANCED BY MAJOR COMPANIES (DISNEY) -BROADWAY -OPERA

  20. G. INTERNET AND COMPUTERS TEENS SPEND MORE TIME ON COMPUTERS THAN WATCHING TV. (THIS TREND IS GOING MOBILE) -SPAM -ADS -POP-UPS

  21. GAMES: -1ST GAME - PINBALL & SHOOTING -1ST INTERACTIVE – SPACEWAR (1962) -NOW IT IS A VERY COMPETITIVE MARKET (GAMEBOY, XBOX, PLAYSTATIONS)-$7 BIL ANNUALLY

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