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  1. - Guatemalan Fair -

  2. They are commercial and cultural events with the main goal of bringing together Guatemalan families that are part of the Hispanic communities living in the US. The Guatemalan Fairs take place in Los Angeles California and New York. At these events, business people show products and services that can satisfy the needs of Guatemalans living in the USA as well as the needs of their relatives living in Guatemala. Visitors to the fairs will enjoy traditional dishes and drinks from Guatemala as well as rides for the children. There will also be musical groups playing live Guatemalan songs, thus creating the mood of an authentic Guatemalan festivity away from home. The Guatemalan Fairs are organized by EVEFER (Events y Ferias Internacionales S.A.) a company with a successful experience in the organization of events and fairs. ¿What are The Guatemalan Fairs of 2008? ¿Why participate in the Guatemalan Fairs? • To reach Guatemalans living in the US, specially in Los Angeles, CA. and New York, the states with the highest concentration of Guatemalans. To December 30th 2007 these vibrant communities will send $ 3,898.00* to their relatives in Guatemala. This is a great opportunity to: • Showcase your products and services thus positioning successfully your brand. • Find business representatives, improve distribution and increase sales of your products or services. • Build databases and increase your portfolio of clients. • As a successful business you can take part in an event that is unique in its category specially because you can reach the increasing spending power of Guatemalans living in the US. * Source OIM 2007

  3. Total Population ofGuatemalans living in the US States where Guatemalans live in the US 1,229, 995 (*) * Source OIM 2007

  4. • It took place in August of 2007 at Inglewood, CA. At the Hollywood Park Casino, one of the main centers of entertainment of California in an area of 14,400 square meters. • 54 companies from Guatemala and 38 from the US took part. • The Guatemalan Fair received the visit of more than 14,000 persons in an athmosphere of business and cultural activities for the whole family. • There were rides for the children. • Visitors enjoyed the different traditional dishes of Guatemala at the Plaza Chapina. • Visitors also enjoyed our traditional beverages such as our famous rums (Zacapa Centenario- Botrán Añejo – Venado Especial – Indita) and our Guatemalan beer (Famosa/ Gallo) at the Chapin (Guatemalan) Oasis. • Several Salsa, Regaeton and marimba musical groups kept the visitors happy in a truly Guatemalan atmosphere. There were also folkcloric groups for the enjoyment of the attendance. ¿What happened at the Guatemalan Fair 2007 in Los Angeles? ¿What happened at the Guatemalan Fair 2007 of New York? • It took place in September of 2007 at Parkville Youth Organization, located in area near where most Guatemalans live in New York. • 36 companies from Guatemala and 11 from the US took part. • The Guatemalan Fair received the visit of more than 7,000 persons in an athmosphere of business and cultural activities for the whole family. • There were inflatables and carnival games for the children. • Visitors enjoyed the different traditional dishes of Guatemala at the Plaza Chapina. • Several musical groups, artists and folkcloric groups kept the visitors happy in a truly Guatemalan atmosphere.

  5. Pictures of the 2007 Guatemalan Fair in Los Angeles, CA.

  6. Pictures of the 2007 Guatemalan Fair of New York.

  7. 2007 Press Coverage in Guatemala

  8. VENDOR LOS ANGELES Cementos Progreso, Diario el HOY, EPSS (Servicios Médicos), Disteco, TVR, Orlandi Valuta, Guatencomiendas, Lo Nuestro, Vigo, Latino TV, Tikal Express, Terrenos Quesada, Villa Romana, JZ- Real State, Inmobiliaria Jeda, Procesadora de Alimentos Cris, Soluciones Chapinas, Grupo Solid, Amigos de Guatemala (Grupo Social), Primavera Textiles, Medrano Express, Aprofam, SUKROL, Ankusa S.A, Inmobiliaria Artes, Textiles Pérez, Ducal, Transporte Zuleta, Bank Of América, Génesis Dental, Organización Internacional de las Migraciones (OIM), CIAV, Alianza Empresarial, Western Union, Agexport, AT&T, Unapu, Villas de Guatemala, Prensa Libre, TACA, Banco Agromercantil, Emisoras Unidas, Bosques del Mirador, Cocrinsa, Funerales Reforma, Lotes en Guatemala, Banco de los Trabajadores, Money Gram, Cargo Expreso, King Express, Incomme TAX M&R, Washington Mutual, El Correo, Casas tipo Canadiense, Banco Industrial, Sigue Corp, Mercadeo Inmobiliario, Restaurante El Nido, Pupusería DORIS, Dulces Típicos Las Delicias, Típica Guatemalteca, Ministerio de Comunicaciones (Aeropuerto La Aurora), Quick Photo, INGUAT, Ministerio de Relaciones Exteriores, Fedefut (Playeras de la Selección), Artesanos de Guatemala (20 empresas, con el apoyo del MINECO), Juegos de Ollas de Cocina ¿Who took part in the Guatemalan Fairs of 2007? SPONSORSHIP LOS ANGELES • Canales 3 y 7 • Cervecería Centroamericana • Delta • Federación Nacional de Cooperativas de Ahorro y Crédito (Fenacoac) • Industrias Licoreras de Guatemala • Ministerio de Economía de Guatemala • Nuestro Diario • Tigo

  9. SPONSORSHIP NEW YORK • American Airlines (AA) • Canales 3 y 7 • Ministerio de Economía de Guatemala • Nuestro Diario • Tigo VENDOR NEW YORK Ministerio de Relaciones Exteriores, Disteco, El Periódico New York, Prensa Libre, INGUAT,Cargo Expreso,Villas de Guatemala, Organización Internacional de la Migraciones (OIM), EPSS (Servicios Médicos), El Correo, Mercadeo Inmobiliario, Money Gram, Vigo, Cooperativa Chui , Medrano Express, TVR , Artesanos, Fátima , Alom Pot, SUKROL, La Tribuna Hispana, Diego Siriaco, Colchas El Recreo, 24 horas, El diario la Prensa, Ministerio de Cultura y Deportes, INFOM, Restaurante Guatemalteco Luna de Xelaju, Fedefut (Playeras de la Selección), Artesanos de Guatemala (10 empresas, con el apoyo del MINECO), Juegos de Ollas de Cocina, King Express

  10. • Estimated attendance: 18,000 visitors in Los Ángeles 10,000 visitors in New York • Advertising and Public Relations campaign in Guatemala. • Advertising and Public Relations campaign in Los Angeles, CA. And New York. • Seminars on exporting (Addressed to local exhibitors) • Constant promotion on the official site of the Guatemalan Fair www.feriachapina.com.gt • Opening Cocktail. Benefits of taking part in the Guatemalan fairs of 2008 Different areas for the Guatemalan Fairs of 2008 OFFICIAL SPONSORS & AREA SPONSORS Will be the hosts of the fairs, their logos will be in all communications and advertising. Also will have a prominent location in the fairground. EXPOSITION AND BAZAARS AREA • Businesses from Guatemala • Businesses from the US STAGE This is a place of high concentration of visitors. Artistic and cultural activities take place here with musical groups such as marimbas and US groups also. PLAZA CHAPINA (GUATEMALAN PLAZA) • Selling of traditional Guatemalan dishes • Drinks (Sodas - hidratants – energizing drinks) OASIS CHAPÍN (GUATEMALAN OASIS) • Selling of drinks (Rums and beer) FAIR RIDES AND CARNIVAL GAMES

  11. Advertising and Public Relations Campaign

  12. Where will take place the Guatemalan Fairs of 2008? Los Ángeles, California Place: Hollywood Park Casino Dates: 22nd, 23rd y 24th of August 2008 Times: Friday 2:00pm - 8:00pm Saturday 10:00am - 10:00pm Sunday 10:00am - 10:00pm Expected Visitors: Mostly Families. Hollywood Park Casino Is a center of entertainment located 5 minutes from Los Angeles Airport, near hotels, banks, shopping centers and restaurants. It is located at the heart of a safe neighborhood and with a high volume of traffic. Hollywood Park Casino has the best installations for special events like the Guatemalan Fair.

  13. Where will take place the Guatemalan Fairs of 2008? New York Place: York College NY Dates: 27th, 28th y 29th of June 2008 Times: Friday 2:00pm - 8:00pm Saturday 10:00am - 10:00pm Sunday 10:00am - 8:00pm Expected Visitors: Mostly Families. York College It is located in Queens county and it has been chosen as the site of the Guatemalan Fair of NY 2008. In Queens live an entire diversity of cultures and it is the home for most Guatemalans living in New York. Queens has been the home of many world class artists and athletes. York College's installations are considered an excellent choice and safe for the Guatemalan Fair. York College is located near the Subway's Jamaica Terminal where trains E, J and Z stop on their way from Brooklyn, Manhattan and Queens. At the same time 17 bus lines stop by as well as the Air Train.

  14. Typical drawings of the Guatemalan Fairs of 2008

  15. Perspective views of the typical fairground

  16. How to be part of the Guatemalan Fairs of 2008

  17. Information and Sales OFICINA GUATEMALA EVEFER S.A. 7av. 12-23 Zona 9, Edificio ETISA, 5o. Nivel, Oficina 5.2 Guatemala, C.A. 01009 PBX: (502) 2385 - 1505 VoIP: (213) 402 - 1732 FAX: (502) 2331-7049 ventas@feriachapina.com.gt gerencia@feriachapina.com.gt ventas@evefer.com