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DYFI VALLEY PILOT VISITOR SURVEY 2002

DYFI VALLEY PILOT VISITOR SURVEY 2002. Presentation to Dyfi Eco Valley Partnership November 2002. STRUCTURE OF PRESENTATION. INTRODUCTION RESEARCH FINDINGS - Profile of Visitors - Profile of Visits - Reasons for Visit and Previous Visits - Facilities Used - Information Sources

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DYFI VALLEY PILOT VISITOR SURVEY 2002

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  1. DYFI VALLEY PILOT VISITOR SURVEY 2002 Presentation to Dyfi Eco Valley Partnership November 2002

  2. STRUCTURE OF PRESENTATION • INTRODUCTION • RESEARCH FINDINGS - Profile of Visitors - Profile of Visits - Reasons for Visit and Previous Visits - Facilities Used - Information Sources - Enjoyment of Visit - Perceptions of Dyfi Valley - Likelihood of Revisiting - The Environmental Visitor Centre • SUMMARY AND CONCLUSIONS

  3. INTRODUCTION

  4. BACKGROUND & OBJECTIVES • In 2002, pilot research commissioned to obtain information about visitors to the Dyfi Valley • Purpose of survey: to give a picture of the profile, behaviour, characteristics & perceptions of visitors to the Dyfi Valley and to evaluate support for the proposed environmental Visitor Centre

  5. METHODOLOGY • Quantitative study involving two surveys: Street Survey • A face-to-face street survey with a random sample of 300 visitors • Two sampling points – Aberdyfi (200 interviews) & Machynlleth (100 interviews) • Respondents aged 16 years and over • Residents & those working in the area excluded

  6. METHODOLOGY continued • Visitors interviewed over cross-section of days of week • Interviews 10 minutes duration • Fieldwork conducted 18 October – 4 November 2002

  7. METHODOLOGY continued Self-completion survey with interviewer accompaniment • 3,000 self-completion questionnaires distributed to 11 outlets • Poor response (7%) most likely due to time of year (maybe staff encouragement as well?) • Fieldwork took place 18 October - 6 November • Future recommendation would be just a face-to-face survey, if budget allows

  8. METHODOLOGY continued • Breakdown of response by outlet: - Centre for Alternative Technology (35 out of 450 - 8%) - Corris Craft Centre (37 out of 400 – 9%) - Celtica (24 out of 200 – 12%) - Talyllyn Railway (2 out of 200 – 1%) - Timberkits (26 out of 200 – 13%) - Bro Dyfi Leisure Centre (4 out of 200 – 2%) - Tabernacl and Museum of Modern Art (28 out of 200 – 14%) - Beiciau Madium Quads (14 out of 200 – 7%) - Trefeddian Hotel (45 out of 200 – 23%) - 0% response at Co-op & Aberdyfi Tourist Information Centre

  9. RESEARCH FINDINGS

  10. PROFILE OF VISITORS

  11. Profile of Sample % BASE: all respondents (300)

  12. SOCIAL OCCUPATION CLASSIFICATION (outlet survey) % BASE: outlet (219)

  13. HOME LOCATION % BASE: all respondents (street : 300, outlet : 219)

  14. HOME LOCATION OF VISITORS FROM ENGLAND % BASE: respondents from England (street :198, outlet: 147)

  15. HOME LOCATION OF VISITORS FROM WALES % BASE: respondents from Wales (street: 64, outlet: 59)

  16. PROFILE OF VISITS

  17. Q3) MAIN PURPOSE OF VISIT % Not surprisingly, those from further a field more likely to be staying away from home. Day trippers more local and from lower socio-economic grades. BASE: respondents from England (street :300, outlet: 219)

  18. Q4) WHETHER VISITORS STAYING IN OR AROUND THE DYFI VALLEY% BASE: those respondents not on a daytrip (Street: 262, Outlet: 192)

  19. Q5) WHERE VISITORS STAYING % BASE: those respondents staying in or around the Dyfi Valley (street: 229, outlet: 143)

  20. Q6) TYPE OF ACCOMMODATION USED% Lower social grades most likely to stay in caravans higher grades in holiday flat/cottages BASE: those respondents staying in or around the Dyfi Valley (Street: 229, Outlet: 143)

  21. Q7) LENGTH OF STAY (NIGHTS) % Average number of nights = 5 BASE: those respondents staying in or around the Dyfi Valley (Street: 229, Outlet: 143)

  22. Q8) LENGTH OF TIME IN DYFI VALLEY– DAY VISITORS% Younger visitors (16-34 yrs) likely to stay longer BASE: those respondents on a day trip or not staying in the Dyfi Valley (Street: 71, Outlet: 69)

  23. Q9) MAIN METHOD OF TRANSPORT % Younger visitors (16 –24 yrs) more likely to use public transport BASE: all respondents (Street: 300, Outlet: 219)

  24. Q10) PARTY COMPOSITION % BASE: all respondents (Street: 300, Outlet: 219)

  25. Q12) NUMBER OF PEOPLE IN PERSONAL GROUP % BASE: All respondents (Street: 300, Outlet: 219)

  26. Q13) NUMBER OF CHILDREN AGED 15 OR UNDER IN PERSONAL GROUP % BASE: All respondents (Street: 300, Outlet: 219)

  27. REASONS FOR VISIT AND PREVIOUS VISITS

  28. Q2 REASONS FOR VISIT % BASE: all respondents (Street: 300, Outlet: 219)

  29. Q1) FREQUENCY OF VISITING % 1st time visitors most likely to be young (16-24 yrs) BASE: all respondents (street: 300, self-completion:219)

  30. FACILITIES USED

  31. Q14) FACILITIES USED/LIKELY TO USE (street survey only) % BASE: all respondents (300)

  32. INFORMATION SOURCES

  33. Q22) INFORMATION SOURCE PRIOR TO VISITING % BASE: all respondents (street: 300, self-completion:219)

  34. Q23) PREFERRED SOURCE OF INFORMATION % BASE: all respondents (street: 300, self-completion:219)

  35. ENJOYMENT OF VISIT

  36. Q14 & 15) ENJOYMENT OF VISIT% BASE: all respondents (street: 300, self-completion:219)

  37. Q15&16) MAIN REASON FOR ENJOYMENT % BASE: respondents who enjoyed visit (street:290, outlet:214)

  38. Q16&17) MOST ENJOYABLE ASPECTS OF VISIT % BASE: all respondents (street:300, outlet:219)

  39. Q17&18) LEAST ENJOYABLE ASPECTS OF VISIT % BASE: all respondents (street:300, outlet:219)

  40. PERCEPTIONS OF THE DYFI VALLEY

  41. Q20 &21) ATTITUDES & PERCEPTIONS % Higher disagreement for street & younger visitors Higher agreement amongst younger visitors Higher agreement for street BASE: all respondents (519)

  42. Q21) SUGGESTIONS FOR IMPROVEMENT (outlet survey) % BASE: all respondents (219)

  43. LIKELIHOOD OF REVISITING

  44. Q18&19) LIKELIHOOD OF REVISITING % Likelihood is highest for those residing in Wales and visitors aged 35+ BASE: all respondents (street:300, outlet:219)

  45. Q19 &20) LIKELY RETURN VISIT % Visitors aged 35+, those from lower social grades and Wales likely to return sooner BASE: respondents who are likely to revisit (street:294, outlet:208)

  46. THE ENIVIRONMENTAL VISITOR CENTRE

  47. Q24) EXHIBITIONS THE VISITOR CENTRE SHOULD INCLUDE % BASE: all respondents (300)

  48. Q25) FACILITIES THE VISITOR CENTRE SHOULD INCLUDE – TOP 8 % BASE: all respondents (300)

  49. Q25) FACILITIES THE VISITOR CENTRE SHOULD INCLUDE – 9 - 17 % BASE: all respondents (300)

  50. Q26) LIKELIHOOD OF VISITING THE CENTRE Interest very high overall, however younger respondents & ABC1s most likely to visit BASE: all respondents (300)

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