Customer Profiling – what is it and how to do it? . Gez Kinsella Assistant Director HouseMark 6 March 2013. Customer Profiling . What is it? How do you do it? Some case studies. Customer profiling: A definition.
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6 March 2013
Tenant Insight - A Toolkit for Landlords
2. Set your objectives
3. Consider what information you need to collect
1.Create the right culture
4. Review what info is already available
9. Embed the approach
8. Assess the impact
5. Collect add. info
7. Use the insight to take action
6. Understand the info
Blended with external data that covers everyone
Your own data
Service needs ?
Length of tenancy
Preferred communication channels ?
Payment methods used ?
There are known knowns. These are things we know that we know. There are known unknowns. That is to say, there are things that we know we don't know. But there are also unknown unknowns. There are things we don't know we don't know.