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T he Campaign - PowerPoint PPT Presentation


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Presentation Transcript
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HM King of Spain Archbishop Desmond TutuSir Bob GeldofSir Ben KingsleyDavid Bowie Robbie WilliamsPaul McCartney Heather Mills McCartney Sir Michael Caine Lady Shakira Caine Coldplay Ewan McGregorYoko Ono MobyClaudia Schiffer Sarah Ferguson Duchess of York Jerry Hall Christopher Reeve Dana ReeveSusan Sarandon Sir Richard BransonDonna KaranHeidi Klum Joss StoneGillian Anderson Nicole Kidman Kaiser ChiefsCourteney Cox David Arquette Pierce Brosnan Lucy Liu George Clooney Penelope Cruz Laurence Fishburne Samuel L Jackson Sir Roger MooreGiorgio ArmaniMinnie Driver Green DayOzzy Osbourne SlashGwen StefaniPharrell WilliamsSnoop DoggDame Shirley Bassey The KillersPhil CollinsFranz Ferdinand Alan Rickman Scissor SistersStereophonicsThe ProdigyJodie Kidd Benicio del Toro John Travolta Whoopi GoldbergFoo Fighters McFly Naomi CampbellSir Steven Redgrave Deepak Chopra Adrien BrodyToni Collette Ringo Starr Ronnie Wood Annie LennoxAnjelica Huston Grayson Perry

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The Campaign

  • The campaign encourages a generation of 21st Century Leaders to take ownership of a charitable cause
  • Over 400 celebrities in film, fashion, music and sport
  • Over 700 unique celebrity artworks: their symbol of hope,
  • handwritten message of hope, and signed self-portrait
  • Unique products inspired by celebrity artworks
  • Celebrity-supported gala dinners, auctions, concerts
  • Proceeds support celebrities’ chosen charities
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Footwear

Slipknot

Apr 2007

The Prodigy

Lemmy Kilminster

Ozzy Osbourne

Jan 2008

Limited edition sk8-hi’s and slip-ons

Launched July 2006

1,600 stores across Europe

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Backpacks

The Prodigy

Ozzy Osbourne

Kaiser Chiefs

Lemmy Kilminster

The Hives

Slash

Limited edition backpacks Launched August 2006 1000 stores across Europe

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Wristbands

Slash

Snoop Dogg

Green Day

Mastodom

Nicko McBrain

Ewan MacGregor

Anthrax

System of a Down

Daron Malakian

Serj Tankian

David Bowie

Ozzy Osbourne

Lemmy Kilminster

Franz Ferdinand

Joss Stone

HIM

Mat Hoffman

Paul McCartney

Rob da bank

McFly:

Tom Fletcher

Danny Jones

Dougie Poynter

Harry Judd

The Kaiser Chiefs:

Ricky Wilson

The Killers:

Brandon Flowers Mark Stoermer

David Koening

Ronnie Vanucci

Scissor Sisters:

Ana Matronic

Jake Shears

JJ Garden

Paddy Boom

128 stores across UK

320 counter-top units

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T-shirts

Bloc Party

The Doves

Kaiser Chiefs

Limited edition T-shirts and jeans Launched January 2007

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T-shirts

McFly

Anjelica Huston

Mel C

George Clooney

Sarah Ferguson

Samuel L Jackson

Grayson Perry

Frederick Forsyth

Annie Lennox

Franz Ferdinand

Laurence Fishburne

Susan Sarandon

David Bailey

Heidi Klum

Curt Smith

Paul McCartney

Paloma Picasso

Penelope Cruz

Phil Collins

Lucy Liu

Ringo Starr

Slash

24 celebrity artwork T-shirts Launched 2006 680 stores in Japan

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Ceramics

Sir Roger Moore

Sir Michael and Lady Shakira Caine

Giorgio Armani

Donna Karan

George Clooney

Nicole Kidman

Ewan MacGregor

David Bowie

Minnie Driver

Coldplay

Samuel L Jackson

Claudia Schiffer

First 12 giftboxed mugs launched November 2006 worldwide

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Cosmetics

Sir Michael and Lady Shakira Caine

Minnie Driver

Special edition beauty boxes Launched Christmas 2005

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Jodie Kidd

Paul Smith

Giorgio Armani

Toni Collette

HOPE

slide12

Lucy Liu

Jerry Hall

Stereophonics

Sir Roger Moore

LOVE

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Whoopi Goldberg

The Ordinary Boys

Suggs

Lemar

PEACE

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Alan Rickman

Gina McKee

Bob Geldof

Stella McCartney

PLANET EARTH

s ummary
Summary
  • High calibre cause-related marketing programme
  • Celebrity designs
  • Celebrity support / appearances
  • Instant PR generator
  • Fundraising campaign with integrity and credibility