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Maximize Your Online Presence: The Evolution of Web Pages and Social Media Strategies

Explore the evolution of web pages from standalone sites to dynamic platforms. Discover essential types of web pages such as blogs, eCommerce sites, and social media. Learn how to effectively use SEO to improve visibility and develop an engaged audience through content creation. Understand the role of social media in reaching customers and the importance of building an email list. This guide will provide you with actionable strategies for maximizing your online presence and creating lasting connections.

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Maximize Your Online Presence: The Evolution of Web Pages and Social Media Strategies

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Presentation Transcript

  1. Your Web Page • The Internet is the 7th continent • Millions searching everyday • Your web site is your business

  2. Types of Web Pages • Stand-Alone Sites • Blogs • eCommerce/Sales Sites • Social Media Sites

  3. Evolution of a web site • Website 1.0 • Just GET STARTED! • Gmail was once BETA • www.sitesell.com/audioissues.html

  4. Evolution of a web site • Website 2.0 • Is there anybody out there? • Branding – www.rockablepress.com for a free book on personal branding.

  5. Evolution of a web site • Website 3.0 • Blog • More community involvement • Interaction

  6. What’s a blog? • Short for Weblog • Find your niche • Embraced by the web community

  7. Success Stories • Leo Babauta – Zenhabits.net • JeremeySchoemakerShoemoney.com • DarrrenRowse -ProBlogger.net

  8. Most Popular Platforms

  9. How to Get Found • Google Search • Develop a fan base • Interact & Communicate • Create Great Content or awesome products

  10. SEO • Search Engine Optimization • Keywords • Introductory paragraph • Title/Headline • Links

  11. Keywords

  12. How Search Engines See

  13. How Search Engines See

  14. Make Sure They Can See

  15. What is Social Media? • Twitter • Facebook • MySpace • YouTube • All the other ones... • Pick a few and stick with them

  16. Use the Right Sites

  17. Social Media for Musicians

  18. Using Twitter

  19. Having a Presence on Twitter

  20. How to Make Money • Passive Income • Affiliate Income • Advertising Income • Sales • Active Income • Services • Consultation

  21. Reaching Customers/Clients • Mailing Lists • Mailchimp.com • Aweber.com • Many free resources

  22. Reaching Customers/Clients • Offer freebies in exchange for subscriptions • An e-mail list is a pool of loyal readers and potential customers

  23. Expand Your Web Presence • Opens new doors • Create global opportunities • Networking online is easy and painless

  24. Thank You Any questions? www.audio-issues.com Bjorgvin@audio-issues.com

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