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Chapter 11 Management Skills

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  1. Chapter 11Management Skills

  2. Key Terms top management middle management planning organizing controlling remedial action Objectives Name the three functions of management Describe the management techniques used by effective managers Explain how to manage employees properly Marketing Essentials Chapter 11, Section 11.2

  3. management The business function of planning, organizing, and controlling all available resources to achieve company goals. ManagementX can be defined simply as getting work done through the effort of others. It is the process of achieving goals through the use of the organization’s resources, such as human resources, technology, and material resources. Marketing Essentials Chapter 11, Section 11.1

  4. top management Managers who make decisions that affect the whole company. Organization Top managementX refers to the people who make decisions that affect the whole company. They include: CEO (Chief Executive Officer) President COO (Chief Operating Officer) CFO (Chief Financial Officer) Vice President Marketing Essentials Chapter 11, Section 11.1

  5. middle management Managers who implement the decisions of top management. Organization Middle managementimplements the decisions of top management. This level plans how the departments under them can work to reach the top management’s goals. Marketing Essentials Chapter 11, Section 11.1

  6. What Managers Do Managers make decisionsin addition to supervising and directing the actions of others. Their decisions affect all employees, therefore communicating and motivatingpeople are among the most important of management skills. Marketing Essentials Chapter 11, Section 11.2

  7. Basic Management Functions All managers perform certain basic functions: Planning Organizing Controlling Marketing Essentials Chapter 11, Section 11.2

  8. planning The process of setting goals and determining how to reach them. Management Functions Good management planningX at any level is: Realistic Comprehensive Flexible To be effective, a management plan should be a written statement that identifies resourcesthat can be used to meet a givengoal. Marketing Essentials Chapter 11, Section 11.2

  9. organizing Establishment of a time frame in which to achieve a goal, assigning employees to the project, and determining a method for approaching the work. Management Functions OrganizingX involves: Assigning responsibility Establishing working relationships Hiring staff to carry out the work Directing the work of employees Marketing Essentials Chapter 11, Section 11.2

  10. controlling The process of setting standards (or expectations) and evaluating performance. Management Functions ControllingX is the process of comparing what you planned with the actual performance. It involves: Setting standards (or expectations) Evaluating performance according to those standards (or expectations) Solving any problemsrevealed by the evaluation Marketing Essentials Chapter 11, Section 11.2

  11. PLANDefine the problem Identify options available Gather information on each option Choose the best option EXECUTETake action EVALUATEAssess your results Formal Decision Making Process Always remember toPEE!

  12. Discuss with your group the following question: What defines a good leader (or manager?) Record your ideas on the large piece of paper you were given. Be prepared to share your team’s ideas with class. Group Brainstorm 4 minutes

  13. Effective Management Techniques The most effective management techniques are usually a matter of common sense. Give clear directions: Even the best employees will be unproductive if they do not know what to do. Be consistent: If you have decided that a job must be done in a certain way, make sure that all employees follow this standard. Be ethical: Ethical behavior involves understanding how your actions affect others and striving to make honest and just decisions. Marketing Essentials Chapter 11, Section 11.2

  14. Effective Management Techniques Treat employees fairly: Set reasonable standards of performance and apply those standards to everyone. Always listen to others’ points of view and consider acting on them. Be firm when necessary: Be ready to be firm and direct if a friendly suggestion does not get an employee on the right track. Set a good example: Doing this one simple thing will make your supervisory job much easier. Marketing Essentials Chapter 11, Section 11.2

  15. Effective Management Techniques Delegate responsibility: Some supervisors do too much work themselves. Organize your work responsibilities and try to match each task with the employee who can handle it best. Be sure to take time to teach each employee how to do new tasks. Foster teamworkin a number of ways: Encourage team members to learn how to perform tasks outside of their normal areas. Promote honest discussion before decisions are made. Listen respectfully to comments and opinions. Marketing Essentials Chapter 11, Section 11.2

  16. Employee Motivation Motivating employees is a key skill for any manager. Managers should give frequent feedback and handle evaluations each year. It is important to reward smart work, not busy work. A person who looks busy may not necessarily be getting the work done. To get results, reward results. A reasonable amount of conformity is necessary in every company in order to maintain standards, but do not let conformity stifle creativity. Marketing Essentials Chapter 11, Section 11.2

  17. Assessing Employee Performance remedial action Using preventive discipline or corrective discipline to encourage appropriate workplace behavior. Assessment enables a manager to develop better workers and a more efficient and profitable company. Remedial Action Whenever a supervisor notices that an employee’s performance or behavior is substandard, it is the supervisor’s responsibility to discuss the matter with the employee. Remedial actioncan be either preventive discipline or corrective discipline. Marketing Essentials Chapter 11, Section 11.2

  18. Remedial Action Preventive discipline focuses on managing employees in a way that prevents behavior that might require directly disciplining an employee. Preventive techniques can include: Involving employees in establishing expectations Encouraging employees to meet expectations Providing training & resourcesto enable them to be successful Marketing Essentials Chapter 11, Section 11.2

  19. Remedial Action Corrective discipline is the next step after preventive discipline. Corrective counseling involves a discussion between the employee and a manager about the problem and what must be done to correct it. More severe forms include: Verbal warnings Written warning Suspension from duties (or responsibility reallocation Firing Marketing Essentials Chapter 11, Section 11.2

  20. What are the three basic functions of management? • Explain three (of the eight) effective management techniques that we discussed. • How do you motivate your team to be productive? • How do you handle an employee (or teammate) that is not performing up to the team expectations? SECTION 11.2 REVIEW

  21. This chapter has helped prepare you to meet the following DECA performance indicators: Explain the concept of management Identify desirable personality traits important to business Analyze employer expectations in the business environment Explain the nature of managerial ethics Make oral presentations