MARKETING ANYEVERYWHERE Robert Basic Twitter: @RobGreen - PowerPoint PPT Presentation

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MARKETING ANYEVERYWHERE Robert Basic Twitter: @RobGreen

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  1. MARKETINGANYEVERYWHERE Robert BasicTwitter: @RobGreen Blog: robertbasic.deStartup: Buzzriders.com

  2. MOBILE NUTZUNG vs STATIONÄR + immer dabei + lokalisierbar+ persönlicher

  3. Quelle: http://bit.ly/cws9SZ

  4. Quelle: http://bit.ly/dpWVCu

  5. Marktvolumen für Google?Bisher: 9,46 $ User/Monat = 18,6 Mrd $/JahrMobil? 280 Mio US-Mobilnutzer = 30 Mrd USD/JahrQuelle: http://bit.ly/bztDIK


  6. iPad In kürzerer Zeit 1 Mio Einheiten verkauft

  7. Entertainmentbreite Zielgruppe = jung + altLean Back / Lean Forward

  8. What we want to do with iAds is to deliver interaction, but also deliver emotion. We have figured out how to do interactive video content without ever taking you out of the apps. We think people are going to be a lot more interested in clicking on these things. http://www.flickr.com/photos/12905355@N05/4301184191/