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PIMMS Transfer Pilot Action: Carbon Reduction Scheme in London Boroughs

Join the PACT project to reduce CO2 emissions through innovative personal carbon trading in London. Learn monitoring techniques, incentives, and behavioral influence strategies. Overcome challenges in implementation and engagement.

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PIMMS Transfer Pilot Action: Carbon Reduction Scheme in London Boroughs

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  1. PIMMS-transfer pilot action - PACT PIMMS-transfer Master Class Stockholm 13-15 April 2010 Adrian Webb, Senior European Projects Officer, LEPT

  2. What we wanted to learn through the PIMMS-transfer project: • how can we effectively monitor CO2 emissions? • what marketing and incentives can we use to influence citizen travel behaviour and reduce CO2 emissions? A municipal level personal carbon trading scheme = PACT 5 London Boroughs staff residents schools

  3. Where?

  4. The project (individual level): • 3 council staff schemes • 2 schemes to residents in Low Carbon Zones • Schools in Low Carbon Zones • Recruit at least 250 people (could be 500) • 12 month pilot period • Rewards but NOT penalties • Fit in with existing policies: • Travel Plans • Environmental policies • Promotion of borough

  5. Some of our issues: • How do we convince senior management to support? • How do we ensure honesty in individuals recording their data? • How can we issue rewards – problems with them being directly financial? • How can we promote the scheme to residents? • How can we ensure people are engaged for the whole pilot period? • How can we influence behaviour with the PACT scheme? • Can we use the scheme as a PR tool? • Can we link the scheme with existing sustainable policies more effectively? • What is the best personal carbon allowance to set? • Will the scheme be cost effective?

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