Here is a list of some common types of white label products and services, as well as related terms: B2B white label: white label products or services provided by a white label company that sells their products or services to a re-seller that resells it to the end user, another company. Example: Vendasta. We create white label digital marketing products and services that our agency partners rebrand and resell to their business clients. B2C white label: white label products or services that are resold by a company and sold to the end user, which is a consumer or person. SaaS: software as a service. Software that is licenced on a subscription basis and is hosted over the internet (no downloads required). Disrupted the traditional software delivery method where users would have to buy a subscription on a yearly basis. Offers more evenly distributed returns on a monthly basis = more cash flow. White label content: written copy (blogs, ads, web copy, case studies, ebooks, email copy, etc) produced anonymously that is offered as a product or service package, branded under a business’s name and resold to an end-user. White label dashboard: rebrandable dashboard on white label software that is provided to the re-seller's clients so they can manage multiple solutions from one location. White label digital advertising: rebrandable digital advertising services that build SEM (search engine marketing) and social advertising campaigns for re-seller's clients under the re-seller's brand.
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