Creation - 1886. 5 cents a glass. Coca-cola transforms into a business. =. Advertisement and growth. Early Advertisement. Trays. Coolers. Strong promotional advertising Leads to brand recognition and demand for the product.
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Advertisement and growth
Leads to brand recognition and
demand for the product
1895: Syrup plants were built in Chicago, Dallas, and los Angeles
1889: Bottling Rights sold
Coca-Cola goes nation wide
Six pack open top cooler
By 1959 they are in over 120 countries
In the 1950’s and 60’s the Coca-Cola company added Fanta, Sprite, Fresca, Minute Maid, and Tab
The cola wars
1981: Diet Coke introduced as healthier soda drink
1985: Due to Pepsi competition Coke introduces New Coke with an new recipe, quickly becomes an unpopular move.
Advertisement Campaign “Always Coca-Cola”
Partners with Olympic Games, Fifa world cup, and NBA. Coca- Cola
Becomes official soft drink of Nascar
Powerade sports drink and Disani water are added.