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What is the future of Behaviour Change?

What is the future of Behaviour Change? . Some V iews on Behaviour Change Interventions in African Communities . How would you rate the performance of current HIV related behaviour change interventions ? Above average Average Below average . No Future Without Behaviour Change! .

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What is the future of Behaviour Change?

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  1. What is the future of Behaviour Change? Some Views on Behaviour Change Interventions in African Communities

  2. How would you rate the performance of current HIV related behaviour change interventions ? • Above average • Average • Below average

  3. No Future Without Behaviour Change! Myth # 3. Behavioural interventions don’t work, we can only rely on biomedical prevention “What we have to remember is that even treatment is a behavioural intervention with its strong emphasis on compliance. We should remember that for example PrEP only works when you take it!’” Peter Piot: 10 Myths about the AIDS Response http://www.aidsalliance.org/NewsDetails.aspx?Id=291690

  4. Two Specific Challenges for the Future • How do we bring about behaviour change? • How do we challenge community norms that are barriers to behaviour change?

  5. 1. Condoms Campaign Advisory Group Minutes

  6. Questions on condoms • How do we respond better to community concerns on condoms and involving the community to come up with solutions? • How to move beyond the ‘protection’ message approach? • Improving access to condoms: • internet-based assessment and ordering systems (FITS ME)? • Better condom supplies for outreach workers? • Better planning and monitoring and evaluation?

  7. 2. Challenging Social Norms • Community Champions: To change the tide on narratives on what is considered ‘normal’ • Community Segmentation: norms in one African community are not necessarily the norm to all African communities. • Better community mobilisation: More community involvement and representation at policy, commissioning and delivery levels.

  8. To consider… As we go forward we face an environment with; • Limited resources • Technological advancements • New testing technologies • More advanced testing technologies • Improvements to treatment • Better communications technologies

  9. Going forward • Behaviour change will continue an essential part of the response to HIV • How do we innovate in promoting ‘old products’ such as condoms? • How do we improve how we engage African communities so that they are and feel as part of the response? • How we make use of new technologies to encourage behaviour change?

  10. Thank You! Takudzwa Mukiwa Takudzwa.mukiwa@tht.org.uk @musarinya

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