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Channel Connect for Mobile

Channel Connect for Mobile. XXX | XXXX July 2010. Mobile 3 rd party adserving. Agenda. Mobile landscape Integrated partners Standard formats Rich formats Easy set up Integrated reporting Case study. Channel Connect for Mobile. Current challenge.

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Channel Connect for Mobile

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  1. Channel Connect for Mobile XXX| XXXXJuly 2010 Mobile 3rd party adserving

  2. Agenda • Mobile landscape • Integrated partners • Standard formats • Rich formats • Easy set up • Integrated reporting • Case study

  3. Channel Connect for Mobile

  4. Current challenge Adserving solutions are accessible... Media Agencies Publishers/ Carriers Advertisers Consumers ...through mobile publishers only

  5. Current process Send media plan to each publisher Send creatives to each publisher Send changes to each publisher Media Agency Get reports from each publisher Consolidate reports Finally consolidate display + mobile

  6. MediaMind integration Media Agencies Publishers/ Carriers Advertisers Consumers Changing the rules of engagement

  7. Managing mobile made easy Media Agency MediaMind integrates direct with mobile ad servers / publishers

  8. Available now! Certification Update • Coming soon!

  9. Eyeblaster supports all mobile banners Old MMA guidelines New MMA guidelines (aspect ratio 4:1 and 6:1) Custom A suitable creative is served to match the device Four ad sizes are used to cover the full spectrum of mobile phones MMA = Mobile Marketing Association Serving solution

  10. Mobile ads are composed of; Mobile banners image text link …landing Page Unique and conversion counting available in Q3

  11. Mobile Flash Banner Mobile rich media (Q3)

  12. Mobile Expandable Banner Mobile rich media

  13. Mobile Click-to-action Banner Mobile rich media Click-to-video

  14. Easy setup List of mobile networks and publishers Mobile Results as Integrated Part of Campaign Results

  15. Integrated reporting List of mobile ads Mobile results integrated with online List of mobile sites

  16. Channel Connect 4 Mobile results • Overall 0.24% ctr * • N95 0.08% ctr • iPhone 0.42% ctr • 823 identified handsets * Current online display benchmark is 0.07% click-through rate

  17. Mobile offering summary • Extends ad serving from online to new channels • Create, deliver, manage and analyse mobile campaigns • Report on mobile publisher and handset performance • Continue to use award winning MediaMind reporting tools • Reach major mobile publishers and networks

  18. Thank you

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