Basics of Event Promotion

1. Basics of Event Promotion Sunflower Staffing Karen Faires Field Coordinator Colorado, Oklahoma, Florida

2. How are you scheduled for events? • You must ask for a specific event. I will never schedule you for an event unless you say you can do it.

3. Getting scheduled, cont. • Step 2: Check my website @ http://demosbykaren.wordpress.com/6-available-demos-promotions/ • Look at what’s available and send me an e-mail. Tell me date and store or stores you are available for. Example: 10/17 - 2219, 2218, 2403 10/18 - 2219, 2218, 2403 10/22 - 2219, 2218, 2403 (this tells me date you are available and which stores you want.  i will then try to fill with your first choice, then your second, then your third)

4. then what . . . • Don’t request events for days you are already scheduled – Check your calendar 1st! • Unless there’s a specific reason why you can’t do a particular product, I will schedule you for any event still available on that date and at that store.

5. Getting scheduled, cont. • Step 3: Watch your e-mail! Notices will go out when new jobs are available or there is fallout. • Sometimes the job is filled within 5 minutes, sometimes not – so, be sure to request it if you’re available and quickly!

6. How will I know if I got the job? • I will always confirm you to be scheduled or tell you it is not available, by e-mail, as soon as I can. • If I get more than one request for a particular date and store, I will normally schedule it for the person who asked for it first. Get a calendar to keep track of your events!!

7. What if I find out I’m not available after I’m already scheduled? • CALL me AND e-mail me both, if possible!! • I need to know immediately (if not sooner) if you are unable to do an event, for which you are scheduled! • I have to find someone to do the event. • We have to get the paperwork to the new EP (Event Personnel).

8. Cancellations are a Big “No-No” • We take a very “dim” view of cancellations. • Do NOT request a demo unless you are certain you are available to do it. You are an independent contractor and if you say you can do a job, I expect commitment from you that it will be done. • I will go above and beyond to help you out any way I can. I understand emergencies and will do my best to find someone to do “your” demo.

9. Cancellations, cont. • Manifests for kit shipments go to the shipper 2 weeks in advance. If you have to cancel “your” demo, it is your responsibility to get the kit to the store for the replacement. • I will work with you to facilitate getting the kit to the person filling in for your scheduled event. • Normally, we must have the “kit” to run the event.

10. My Availability • I am always available to you by phone on demo days, with very few exceptions. If I’m not going to be, I will let you know. • If you call and I don’t answer, it’s because I’m working an issue with someone else. Leave a message! I will get back to you as soon as possible. • Do not leave the store!!

11. No Show Policy • No Shows will not be tolerated. • Any jobs scheduled will be given to someone else. • You will be inactivated with a note in your record that you are not to be scheduled in the future. • If something unforeseeable happened, call me as soon as you can and we can discuss continuing with you as a demonstrator.

12. THIS IS A JOB! • Be Reliable. • Be Trustworthy. • Be On Time. • Complete Your Paperwork. • Follow the Rules. We ask no more of you than any other employer.

13. What will you receive to do the event? • 1. Sunflower Debit Card • Used to purchase products and swipe-in at the store • May arrive before you are actually scheduled • Used for all events (do not lose) • Must be activated for each event • Looks like a nametag, but it’s NOT - ID is not permitted at Target

14. 2. Contract: sent from our office in Indianapolis • (usually in regular envelope and delivered by USPS – Postal Service) • Must be mailed in after event in order to be paid • Requires your signature and date • Use the checklist to double-check your paperwork before you send it in. Sample Contract

15. Your “Kit” • 3. Market Link, Manual, and sometimes promotional material or products • May be in a small package or large box delivered by UPS • Make sure you can receive UPS packages

16. Market Link must be completed and mailed in with the receipt after the event in order to be paid • Requires your confirmation #’s • Telephone orientation • Card Activation

17. Market Link, page 2 • Questions about product availability • Questions about how many samples distributed • Etc. . . .

18. Market Link, page 3 • Asks about condition of Demo table • Requires your signature • Requires the confirmation # you received when ML info is called in or input via internet

19. Market Link, page 4 • Requires your signature and date • Requires store manager (or FSS) signature, date and time • Used for Out of Stock certification by Store Manager or FSS, if necessary

20. Market Link, page 5 • Blank page for you to tape receipt(s)

21. Help! I can’t find the Market Link • Look under the address label (in the plastic) on the outside of the box. Sometimes it’s there, sometimes it’s inside the box.

22. Sampling Instructions (Manual) Sampling Instructions (Manual) Example • Follow the Sampling Instructions regarding product explicitly! • Any variation must be approved by either Sunflower or me!!

23. Step-by-Step • PRINT THE DOCUMENT OFF OF THE WEBSITE! • Refer to continually for the first few times you are scheduled for an event. • Follow the steps!!! • Starts at the first step of preparing for the event. • Ends with mailing the paperwork.

24. Let me know . . . . • I’m going to send you an e-mail every week asking if you have everything. • If you don’t respond, I have to call you. • I’ll give you any updates at that time. • Respond by hitting “Reply”!

25. Uniform • Black pants, black closed-toe shoes, white buttoned shirt, plain black baseball cap (you provide your own uniform except for chef’s jacket) • CLEAN Uniform! Don’t go in looking like you slept in your clothes! • Good Personal Hygiene is an absolute must! • No hairnets or shower caps!! • Debit card looks like a name tag, we do NOT use as such – no identification allowed on jacket • Target furnishes chef’s jacket • Button all the buttons!

26. So . . What do I do first? • REVIEW THE MANUAL and CONTRACT • Compare the contract and kit contents to ensure they are for the same event and the correct date, place and product • Get everything ready!! • Contract (telephone contact numbers are on it) • Kit (Market Link and possibly promotional materials) • Print the Step-by-Step Instructions off the website and add to your “stuff” to refer to for proper sequence of necessary actions. • DEBIT CARD !!! • Can’t run the demo without one! • If you don’t have a debit card, call Karen!

27. Then . . . . ? • The Market Link will give you specific instructions to call for your orientation. • Required for each demo date. • May be done before demo date. • Make note of the confirmation number • You must have the confirmation number in order to activate your card.

28. How do I activate my card? • The Market Link also gives you the number to call to activate your card. • Card will be activated for the $$ amount noted on your contract and Sampling Instructions. • Must be done on the day of your demo! • Must be done by 9:00 AM. • We’re monitoring activations on the computer. • Tells me you are ready to go do your demo. • If your card is not activated and I am unable to reach you by phone or you do not return my call immediately, I have to call in a back-up. You will then be considered as a No Show.

29. Swipe – In • Arrive at the store prior to the start time of your demo • Swipe – in between 10:50 AM and 11:05 AM - Buy something under $1 (including tax). It is yours to keep. • Swipe-in with $1 purchase whether buying product or not!! • $5 extra per demo if swipe is done between above times(Colorado only) • If you swipe outside of 10:45 – 11:15, you will be unable to work for Sunflower anymore • Time on register is the time that gets recorded in the system – check it before you swipe (just ask the cashier) • We’re monitoring on the computer • Tells me you’re at the store ready to do your demo.

30. NEVER PAY WITH CASH!! • You never, ever pay for anything with cash. • You must use your debit card. • Exceptions can be made only if the Indianapolis office I or pre-approve it !! • WHY? You won’t get reimbursed or paid for the demo !!

31. At The Store!!! Food Sampling Specialist (FSS) • They are there to help you get going! • Will answer your questions about equipment, location, table • Guide you in product location • Sign your paperwork!! • Remember: If the FSS doesn’t want you back in their store, we will honor their request.

32. Equipment • Target provides ALL equipment. • Equipment required, i.e. microwave, toaster, etc will be noted in your manual • You are responsible to gather your table and equipment and place it where the manual designates or the FSS wants you to. • You are NOT allowed to put the table together or take it apart!!! (liability issues)

33. After You Swipe-In • Go to supply area. • Get your table, supplies and equipment. • Roll out to designated area. • Go get your product. • If you’re buying it, purchase the amount the manual says. • If the store doesn’t have the required amount, CALL ME!

34. Store Owned Product • Store owned product means you do not buy anything • It is a Target product • The FSS will guide you in getting the store owned product. • The FSS will assist you with Target paid purchase of your product on special form (QMOS).

35. Products, cont. If it is a store-owned product, Target may substitute product, if they desire. If it is other than store-owned, Target employees cannot substitute anything! • You are not allowed to promote products that aren’t on the shelf to sell. • Call me!!! or the Indianapolis office. • We can substitute a same brand, same type product (with approval).

36. What if there isn’t anything to substitute? • You must obtain the Out of Stock signature and date on page 4 and submit with swipe-in receipt and contract. • Call me or the Indianapolis office before you leave the store to verify no other substitutions are available to be made. This sometimes changes after the manual goes out. • If another product isn’t available, then you may be sent home. You’ll be paid for the hours you worked or at the very least 2 hours show-up time.

37. DEMO 101 • Smile, be FRIENDLY • Sell, sell, sell • Use brand name often • Recite selling points from SAMPLING INSTRUCTIONS • Encourage customers to taste product • Follow Food Safety Instructions • Change your gloves appropriately

38. Do’s & Do Not’s • DO take 1 – 15 minute break, 1 person at a time! • DO stay at your table • DON’T chew gum • DON’T bring a helper or allow friends to linger at your table • DON’T eat the food! • DON’T give food to any minor, the parent must do it! (Liability, liability, liability) • Do not talk on your cell phone (unless it’s to me)

39. When do I shut down? • The demo is over about 15 minutes prior to the designated event time is supposed to end. • Return the table and all the equipment back to the supply area. • Ensure the table is clean. • Clean equipment and replace in proper area. • DO NOT take the table apart. • Get the FSS or a manager’s signature and store stamp on your market link.

40. What if I have leftover product? • You may not take any product from the store. • Leave all promotional items and extra product with the FSS. • Always follow the FSS’ instructions relating to leftover product!!

41. Ok, I’m done – Now what? • Complete the required information on the Market Link and file the report before midnight (CDT) the same day you do the demo! • Call the number on the market link to report results OR • Go to www.sunflowergroup.com and put the report in online (hint: it’s easier). Be sure to get the confirmation # to add to the paper market link.

42. Last Steps • Refer to the checklist on the contract to make sure you don’t forget anything! • Copy (at the very least) the signature page of the market link, and your receipts for your records !!!!! • These can not be reproduced, if lost in the mail! You’re Done!!

43. MAIL IT ON TIME! • Mail the contract, market link, and receipts to the address on the bottom of the contract. • Mail ASAP. Delay in mailing may cause you not to be paid for the event. • Mail on Monday after weekend events • Always mail no later than 3 days after event.

44. When do I get paid? • The cut-off dates and pay dates are on my website. • Your first demo could take up to 3 weeks depending on when you mail your paperwork. • If you are working every weekend, you’ll be paid every 2 weeks unless you don’t send in the required paperwork.

45. ????? Problems ????? • Call me! • If “anything” does not go like we’ve talked about or what the manual says, call me! • If you forget something and aren’t sure about what to do, call me! On a busy demo day, just hang tight. I’ll get back to you just as soon as I can.

46. Have fun! • Enjoy yourself and your customers will respond well to you.