Chapter 9 Introduction to Industry and Company Analysis - PowerPoint PPT Presentation

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Chapter 9 Introduction to Industry and Company Analysis
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Chapter 9 Introduction to Industry and Company Analysis

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  1. Chapter 9 Introduction to Industry and Company Analysis Presenter Venue Date

  2. Uses of Industry Analysis

  3. Approaches to Identifying Similar Companies

  4. Cyclical and Noncyclical Companies Cyclical Company

  5. Limitations of Industry and Company Descriptors

  6. Commercial Industry Classification Systems

  7. Representative Industry Sectors

  8. Governmental Industry Classification Systems

  9. Constructing a Peer Group

  10. EXHIBIT 9-2 Framework for Industry Analysis

  11. Strategic Analysis: Porter’s “Five Forces” Framework Threat of New Entrants First focus for analysis Intensity of Rivalry Bargaining Power of Suppliers Bargaining Power of Customers Threat of Substitute Products

  12. Evaluating the Threat of New Entrants and the Level of Competition

  13. Barriers to Entry

  14. Industry Concentration What percentage of the market does each of the largest players have?

  15. Industry Capacity

  16. Market Share Stability

  17. Source: Based on Figure 2.4 in Hill and Industry Life Cycle Source: Based on Figure 2.4 in Hill and Jones (2008). Source: Based on Figure 2.4 in Hill and Jones (2008).

  18. Limitations of Industry Life-Cycle Analysis

  19. Price Competition

  20. Macroeconomic Influences on Industry Growth, Profitability, and Risk

  21. Other Influences on Industry Growth, Profitability, and Risk

  22. Industry Analysis for Branded Pharmaceuticals

  23. Industry Analysis for Oil Services

  24. Industry Analysis for Confections/Candy

  25. Porter: Competitive Strategy Source of Competitive Advantage Cost Differentiation Scope Narrow Broad

  26. Company Analysis

  27. Decomposition of ROE

  28. Spreadsheet Modeling Optimistic Expected Pessimistic

  29. Summary • Uses of industry analysis • Industry classification systems • Establishing a peer group • Strategic analysis: Porter’s five forces • Industry and product life cycles • Demographic, governmental, social, and technological influences • Company analysis • Cost and differentiation strategies • Spreadsheet modeling