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HIM Launch Event: A Night of Luxury and Philanthropy

Join Macy’s, Lion’s Pride Whiskey, and CS Magazine for the exclusive launch of HIM cologne in support of the Common Ground Foundation on April 13th, 2012. Pre-event fashion show on April 12th showcases the masculine and sophisticated HIM brand. Enjoy luxury cocktails, custom cigars, and activities with Common as the host. Support the local community while experiencing the essence of HIM. VIP guests will receive amazing goodie bags. Revenue: $192,000.00, Expenses: $162,000.00, Donation: $30,000.00, P.N.L.: $0.00.

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HIM Launch Event: A Night of Luxury and Philanthropy

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  1. Have you seen HIM?

  2. Overview • On April 13th, 2012 Macy’s, in collaboration with Lion’s Pride Whiskey and CS Magazine, is excited to invite you to the launch of the new and exclusive cologne- HIM • The event will be in support of the Common Ground Foundation, a Chicago-based organization that supports underprivileged youth

  3. Pre-event • To build awareness and hype, on April 12th, 2012 Macy’s will be hosting a pre-promotion fashion show event featuring various denim lines sold at Macy’s • The fashion show will take place on the fragrance floor of Macy’s State St. location • The different looks of the fashion show will embody the idea and look of the HIM brand

  4. Details • Just like a man who wears HIM, the event will be masculine, sophisticated, and modern. • Guests will enjoy an evening of luxury with signature cocktails, custom cigars, and activities that appeal to the urban male

  5. Details • A Chicago native, musician, and founder of the Common Ground Foundation- Common will be our spokesperson for the event and the host for the night • In addition to speaking about his foundation, Common will also perform acoustically at the event.

  6. Details • Because HIM will first be offered exclusive to the Chicago community, this event aims to support the local economy in the same way • Catered food and drink will be locally sourced

  7. Sponsorship • In addition to our sponsorship with Macy’s, we will have two participating sponsors • Lion’s Pride Whiskey • CS Magazine • Additionally, Callaway golf will be our on site sponsor

  8. Promotion • To reach our target man, we plan to utilize various media outlets • Newspapers such as the Tribune, Sun Times, and the RedEye • Radio broadcasts • CTA signage • CS Magazine

  9. Promotion • Goodie bags • HIM cologne • CS Magazine three month subscription • Two Lion’s Pride engraved high ball glasses • A copy of Common’s book One Day It’ll All Make Sense • Frango mints • Callaway golf ball & tee set with the HIM logo

  10. VIP Guests

  11. Budget • Total Revenue: • $192,000.00 • Total Expenses: • $162,000.00 • Total Donation: • $30,000.00 • P.N.L.: • $0.00

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