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MARKETING. Objectives To increase the revenue of the department To satisfy the customer needs Have a fruitful interaction with customers Increase foot falls in a post office To make a BO financially viable To create an awareness about our products & services. CONTD/.

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Presentation Transcript
Marketing
MARKETING

  • Objectives

    • To increase the revenue of the department

    • To satisfy the customer needs

    • Have a fruitful interaction with customers

    • Increase foot falls in a post office

    • To make a BO financially viable

    • To create an awareness about our products & services


Contd
CONTD/.

  • Now Our department is functioning with the deficit of Rs.6641 crores.

  • Our responsibility is to raise our income by marketing products & services

  • To survive among competitors like

    • Insurance competitors

    • Private couriers

    • Banks

    • Private concerns sending and receiving money

    • Mutual funds



Basic marketing concepts
Basic Marketing Concepts services ????

  • Anything that has a value can be marketed

  • Marketing should be done based on

    • Needs, wants & demands

    • Product

    • Value & Satisfaction

    • Exchange, Transactions & Relationships

    • Markets


How do you start
How do you start? services ????

  • Prepare a list

    • Financial Services

    • Premium products

    • Tie up services

    • Philately

    • NPS

    • RPLI/PLI

  • Understand our products and services

  • Study special rates, schemes, rebates etc

  • Prepare list of potential customers

  • Identify the services suitable to them


  • Contd1
    CONTD/- services ????

    • Maintain liaison with members of public in your jurisdiction

    • Prepare a list of institutions, offices, companies etc

    • Ensure it is incorporated in the beat/route list

    • Keep track of newly opened organizations in your jurisdiction

    • Obtain feed back from customers

    • Now a days, Important Industries/companies are opened/shifted in rural areas[outer areas]


    Contd2
    CONTD/- services ????

    • Keep contact details of all

      MEs of your division/RO etc ready

    • Keep contact details of PLI/RPLI development officers

    • Keep brochures/pamphlets developed by RO/DO handy

    • Introduce yourself to staff/manager etc of the institutions in your jurisdiction

    • Introduce yourself to local prominent persons

    • Keep watch on competitor’s marketing strategy.


    Contd3
    CONTD/- services ????

    • Inform ME/Development officer about new business opportunities

    • Choose & canvas the correct products to the employees of the companies/Industries

    • Assist in conducting campaigns/carnivals/Mela etc

    • Always present a smart & professional appearance

    • Utilize the opportunity of meeting depositors for PB verification positively


    Appearance
    Appearance services ????

    • Your appearance is a helping aspect to market

      • Dress neatly

      • Wear

        • Ironed uniform clothes with LOGO

        • Department ID cards

      • Neat Hair styles

      • Gentle behavior with a smiling face

      • Answer the queries raised by the customers politely

      • Carry smart accessories with you