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Tips To Help Your B2B Google Ads Campaigns in 2022-converted

It comes as no surprise that when sourcing products and services, B2B customers like the rest of the world find them online. In fact, 87% of B2B enterprises turn to search engines for new content. If your target audience is the typical B2B buyer, you need to appear prominently on relevant search engine results pages <br><br>Want to drive more traffic to your website and create more brand awareness? Here are the ways to make your B2B Google Ads campaigns shine in 2022.<br><br>https://www.lightraysolutions.com/lead-management-automation/

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Tips To Help Your B2B Google Ads Campaigns in 2022-converted

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  1. Tips To Help Your B2B Google Ads Campaigns Shine in 2022

  2. Whether you want to drive more traffic to your website, create brand awareness, increase leads, or launch a new product, these tips will help your Google Ads campaigns get in front of the right audience and achieve your desired results. Here are the ways to make your B2B Google Ads campaigns shine in 2022.

  3. Hunt For Goldilocks Keywords Finding “Goldilocks” keywords; that is, the ones that are not too expensive but still have sufficient search volume. Look out for words with a reasonable average monthly search, then check how competitive they are, and the low and high range bids. You might have the perfect keyword but if it is too expensive, it will blow your budget out of the water and hinder the sustainability of your campaign.

  4. KnowWhen It’s OkayTo Be Negative Negative keywords are important for optimizing your Google Ads for B2B campaigns. These keywords ensure that your ad is only shown for your niche in the industry. There is also a list of commonly used negative keywords that help B2B marketers steer clear of unqualified clicks from those seeking employment, investors,and information seekers.

  5. KnowWhen It’s OkayTo Be Negative Negative keywords are important for optimizing your Google Ads for B2B campaigns. These keywords ensure that your ad is only shown for your niche in the industry. There is also a list of commonly used negative keywords that help B2B marketers steer clear of unqualified clicks from those seeking employment, investors,and information seekers.

  6. Check OutThe Competition It is always good to carry out a competitor analysis to identify what search terms your competition is investing in. This way, you will better understand your competition and alternatives and capture their search terms through your targeted bidding.

  7. KnowWhen It’s OkayTo Be Negative Negative keywords are important for optimizing your Google Ads for B2B campaigns. These keywords ensure that your ad is only shown for your niche in the industry. There is also a list of commonly used negative keywords that help B2B marketers steer clear of unqualified clicks from those seeking employment, investors,and information seekers.

  8. Test AndTest Again As with all things digital marketing-related, testing is par for the course to get the best out of your campaigns. Testing between combining campaigns vs. segmenting them will give Google’s algorithm more data to learn from.

  9. DiversifyYour Audiences Make good use of custom intent audiences based on websites and search terms in Google Display, Discover, and YouTube. This allows your ads to reach a bespoke group of users searching for the keywords relevant to you and gives your campaigns a chance to run on potentially cheaper mediums.

  10. Really CustomizeYour Landing Pages After going through so much effort to fine-tune your Google Ads campaigns, it would be an absolute shame to lose the hard-earned clicks and potential leads due to a poorly designed landing page.Invest in a specialized landing page that matches the user’s search query, has a compelling, emotive offer, and only has one call-to-action.

  11. Let Lead Quality BeYour Guide Once you’ve set up your campaign with your carefully selected keywords and your leads start coming in, it is important to check on the quality of your leads per keyword. If it is clear that better quality leads are coming from keyword A rather than keyword B, then you can confidently focus your attention, ads, and additional keywords on keyword A themes.

  12. MineThat Data When measuring ROI, it is important to use data correlation to get the bigger picture of whether your campaigns are adding value or not, rather than just focusing on what Google Ads attributes to the campaigns. If you see an overall increase in conversions after a few weeks of running your campaigns, you can attribute this to your efforts on Google ads.

  13. Contact Us Address: 1303 W Valencia Dr. #224 Fullerton, CA 92833 Email: Call: Web: https://www.lightraysolutions.com/ info@lightraysolutions.com +17148729606

  14. Thanks For Watching

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