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Banking Sector Media Coverage Analysis Q3 2007

Comprehensive review of media coverage for selected banks in Pan Arab, GCC, and Levant regions during Q3 2007. Analysis includes article count, media value, language distribution, and share of voice.

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Banking Sector Media Coverage Analysis Q3 2007

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Presentation Transcript

  1. Media Monitoring Brief • Group: Financial Services • Product: Banks • Brands: Selected Banks • Time Period: 3rd Quarter 2007 (1st July – 30th September) • Markets: Pan Arab, GCC & Levant

  2. Executive Summary • An Overall Coverage of 4,251 articles was reported for Abu Dhabi Commercial Bank, Citibank, Dubai Islamic Bank, HSBC, Mashreq Bank and Standard Chartered Bank during the 3rd Quarter of 2007 • Newspapers dominated Overall Coverage with 86%, Magazines comprised 13% and websites cover 1% of Overall Coverage • 59% of the Overall Coverage was in Arabic and 41% was in English • For the afore mentioned banks, the Media Value totals to USD$ 4,318,300.

  3. Messages Communicated For Selected Banks

  4. COUNT of Articles for Selected Banks

  5. Coverage of ADCB Across Markets based on COUNT ADCB : 453 articles

  6. Coverage of CitiBank Across Markets based on COUNT CitiBank: 323 articles

  7. Coverage of Dubai Islamic Bank Across Markets based on COUNT Dubai Islamic Bank : 825 articles

  8. Coverage of HSBC Across Markets based on COUNT HSCB : 1,734 articles

  9. Coverage of Mashreq Bank Across Markets based on COUNT Mashreq Bank : 251 articles

  10. Coverage of Standard Chartered Across Markets based on COUNT Standard Chartered: 638 articles

  11. Coverage of Selected Banks by Month based on COUNT

  12. Coverage of Selected Banks by Month based on COUNT

  13. Coverage of Selected Banks by Language based on COUNT

  14. Coverage of Selected Banks by Media Type based on COUNT

  15. Abu Dhabi Commercial Bank – Media Coverage

  16. Top 10 Media Coverage by Media Type & Language ADCB : 453 articles

  17. Citibank – Media Coverage

  18. Top 10 Media Coverage by Media Type & Language Citibank: 323 articles

  19. Dubai Islamic Bank – Media Coverage

  20. Top 10 Media Coverage by Media Type & Language Dubai Islamic Bank: 852 articles

  21. HSBC – Media Coverage

  22. Top 10 Media Coverage by Media Type & Language HSBC : 1,734 articles

  23. Mashreq Bank – Media Coverage

  24. Top 10 Media Coverage by Media Type & Language Mashreq Bank : 251 articles

  25. Standard Chartered – Media Coverage

  26. Top 10 Media Coverage by Media Type & Language Standard Chartered: 638 articles

  27. Share of Voice Total Coverage of Selected Banks 4,251 articles

  28. Thank You

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