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Entrepreneurship 311 Professor Matt Bieber

Entrepreneurship 311 Professor Matt Bieber. What We Do. Small Business Marketing & Advertising Social Media Management Print Advertising & Collateral Design Promotions & Event Planning. Who We Are. Joe Gianndrea. Will Reich. From Sicklerville, NJ. Member of Lehigh Track & Field

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Entrepreneurship 311 Professor Matt Bieber

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  1. Entrepreneurship 311 • Professor Matt Bieber

  2. What We Do • Small Business Marketing & Advertising • Social Media Management • Print Advertising & Collateral Design • Promotions & Event Planning

  3. Who We Are Joe Gianndrea Will Reich From Sicklerville, NJ. Member of Lehigh Track & Field Marketing Major, Entrepreneurship Minor Internship History in Marketing and Customer Relations From Worcester, MA. Former Lehigh Football Player Political Science Major with Minors in Business & Entrepreneurship Internship History with Advertising, Marketing and Sales

  4. Problem Leads to Opportunity • Cost of large agency • Large agencies tend to be bureaucratic and impersonal • Lack of flexible and innovative solutions

  5. The Solution Provide small businesses a service that will always be: Cost-efficient Flexible Innovative Personable Understanding

  6. Where We Started

  7. What We Did

  8. What We learned • Starting your own business is not easy • Not all business owners are easy to work with • Trial and error is a good way to test ideas • Success may not come right away • There are lessons in every business transaction • We need to market ourselves more professionally

  9. What’s Next • Take what we have learned an apply it to new customers • Develop a better marketing plan for ourselves • Look into web development as a new avenue • Find a person versed in web design • Redevelop contract timelines

  10. Pricing: • Social Media • Site Creation (2 sites)………………..$250 • Site Management……………………$200/month • Digital Coupons…………………….$15/design • Email List Generation……………….$10/ printing • Events • Event Design…………………….….$100 • Day of Management…………………$10/hr • Promotional Items…………………..Paid by owner

  11. Pricing (Cont.) • Print • Flyer design………………….$15 • Coupon design……………....$10 • Menu Design (1page)………...$20 • Menu Design (tri-fold)…….....$25 • Plain Paper copies…………...$.50/copy • Poster Design………………..$35

  12. Market Size • Bethlehem, PA has approximately 8,691 small businesses • If we focus on social media creation and management as our main form of revenue at $200-$250/ month then: • There is $1,738,200 to $2,172,750 of potential business available in the area • We hope to capture .5% of this business per year • Approximately 43 businesses

  13. Current and Anticipated Financials • Current Costs:OUR TIME • Current Revenue:General Zapata $250.00 • Future Costs • LLC • Trademark Logo • Paper • Ink • Website Development • Anticipated Revenues (Based on obtaining 5 customers for social media only) • Month 1@ $250.00 • $1,250.00 fixed • 3 Month contract @ $200.00 per month (excluding month 1) • $2,000.00 • Total $3,250.00 in next three months

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