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ICDS Strengthening – Good Practices. Women & Child Development Department Government of Odisha. SettinG the CONTEXT. Setting the context:. ICDS at a glance 71,306 AWCs (10,216 Mini AWCs) 338 Projects (20 Urban Projects) 46.5 lakh beneficiaries (approx)

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icds strengthening good practices

ICDS Strengthening – Good Practices

Women & Child Development Department

Government of Odisha

setting the context1
Setting the context:
  • ICDS at a glance
    • 71,306 AWCs (10,216 Mini AWCs)
    • 338 Projects (20 Urban Projects)
    • 46.5 lakh beneficiaries (approx)
    • Odisha reflected highest decline (10 pc points) in Underweight between NFHS-2 to 3 NFHS-3
    • Concurrent monitoring shows further reduction in under nutrition during recent years
setting the context2
Setting the context:
    • Odisha ranks 8th in the country on “Composite ICDS Implementation Index”developed by Central Monitoring Unit of NIPCCD based on the data collected through Supervision & Monitoring of ICDS Scheme
  • Evaluation Report on ICDS by PEO, Planning Commission, (March 2011)
    • Odisha is a High Performing state
    • Good Performer (> 80%) frequency of Delivery of SNP
    • Quick Evaluation Study of Major Developmental Programmes in 33 districts affected by LWE by PEO, Planning Commission (2010-11)
    • High level of satisfaction among respondents for AWC services in LWE districts of Odisha
universalisation of community engagement in nutrition provision the odisha model

Universalisation of community engagement in nutrition provision – The Odisha Model

Effective April 2011, decentralization of ICDS Feeding Programme was rolled out across the state – all AWCs / Projects / Districts

paradigm shift
Paradigm Shift

The new system recognizes

  • Directions of the Hon'ble Supreme Court
  • Important role of local communities and institutions in service delivery
  • Doing away with the involvement of contractors/ commercial interests in food for ICDS
  • Transparency and accountability at all levels
  • Quality and priority to local palate/choice
  • Emphasis on meeting protein and calorie norms within the ration cost
  • Ensure that the nutritional supplement goes to the intended beneficiary and not entered into the family kitty
  • Empowering WSHGs
  • Focus on entitlement and monitoring at all levels
type of snp provided take home ration thr
Type of SNP provided*Take Home Ration (THR)

*Further adapted from 1st July 2013, as per the revised cost norms

type of snp provided hot cooked meal hcm
Type of SNP provided*Hot Cooked Meal (HCM)

*Further adapted from 1st July 2013, as per the revised cost norms

progress on decentralisation
Progress on Decentralisation

Funding Mechanism

  • As per ICDS norms of Central-State share
  • No extra cost, no startup cost, no maintenance cost. The entire model is self-sustained on its existing budget.


  • Dept. of Women and Child Development
  • Ministry of Women and Child Development, GoI
  • State Administration
  • District Administration,
  • Women Self Help Groups (WSHGs)
  • Jaanch Committee / Mothers Committee
  • All beneficiaries (pregnant women, lactating mothers, children below 6 years of age & adolescent girls in nine districts)
progress on decentralisation1
Progress on Decentralisation
  • Coordination & convergence Mechanism
  • With allied agencies such as Mission Shakti, Tripti, ORMAS, NRLM, OTELP, WORLP for grading and selection of SHGs for RTE/Chhatuapreparation
  • Partners in implementation
  • District administration was the key implementer
  • ICDS machinery
  • Development partners
progress on decentralisation2
Progress on Decentralisation
  • From 1st April 2011
  • Transparency :
    • Joint accounts
    • Prior verification of all beneficiaries
    • Publication of Entitlement charts
    • Photographs of Jaanch Committee members and Mothers Committee members at AWC
    • E- transfers into joint account
progress on decentralisation3
Progress on Decentralisation
  • Involvement of local communities
    • Monthly monitoring at GP level
    • Jaanch Committee
    • Mothers Committee
progress on decentralisation4
Progress on Decentralisation
  • Quality :
    • Storage of food stuff not more than one week
    • Oil and soya Agmark certified
    • quality check for dal, eggs and rice
    • Egg to Pre-School children
    • Egg to THR beneficiaries
    • Orientation on the process of cooking maintaining the nutritive value
progress on decentralisation5
Progress on Decentralisation
  • Monitoring :
    • Control rooms for grievance
    • Control room numbers on all flex boards on displaying the entitlement
    • State and district level squads
    • Local publicity- CD & guidelines developed & distributed in Oriya
    • Sensitisation of PRI members
progress on decentralisation6
Progress on Decentralisation
  • Local procurement
  • 3 eggs per week to Pre-School children; 2 eggs per week to Pregnant/Lactating; 1 egg per week to severely malnourished child (6 months to 3 years)
  • Severely malnourished 3-6 years – HCM & THR
  • Capacity building of AWWs and AWHs
  • THR by SHGs
decentralization reviews
Decentralization Reviews
  • PEO- LWE districts- level of satisfaction 95% and above
  • Social Audit by NGO group (November 2011, 7 districts)
  • 88% respondents were of the opinion that the Pre-School activities are going on six days a week in their respective AWCs
  • 71% respondents were of the opinion that the Menu Chart is followed
  • 89% respondents said that Egg is given once every week


We appreciate the efforts made by the department to decentralize the production of the Supplementary nutrition in ICDS involving the community through the local women’s groups. We have been recommending the model being pursued by your state to several other states as part of engaging communities in nutrition provisions and doing away with the involvement of contractors/ commercial interests in food for ICDS.

As mentioned by you over the last year, you have taken out several guidelines to strengthen the process of involving the community in ICDS. Please do share the progress reports on the same and any other independent evaluations done on the initiative. We would also like to have 25 copies of this initiative sent to our office to disseminate further as a good practice to be followed by other states.

learning and takeaways
Learning and Takeaways
  • Provisioning of food stuff meeting calorie and protein norm within the ration cost is difficult but possible
  • Contractors and middle-men can be removed from the system of provisioning of supplementary nutrition in government programming
  • Engaging community in nutrition provisioning is possible (Jaanch Committees and joint account of AWWs with Ward Members/Councillors/Corporators)
  • Finally, a model that is replicable at scale and through government mechanism.
chronology of events
Chronology of events
  • * IGMSY is implemented in the two districts of Bargarh and Sundergarh. In these two districts, the state government provides the fourth installment


  • Contribute to reducing maternal and infant mortality.
  • Improve the health and nutritional status of pregnant and lactating mothers and their infants.


  • To provide partial wage loss compensation for pregnant and nursing mothers.
  • To increase utilization of maternal and child health services.
  • To improve mother and child care practices, especially exclusive breastfeeding and complementary feeding of infants.


  • Pregnant women aged 19 yrs and above
  • for the first 2 live births
  • except Central/State govt. or PSU employees and their wives

(age, no. of live births and employment is self certified)


  • All projects (338) in 30 districts covering Tribal, Rural and Urban areas in two phases, first rural and then urban



Funding Mechanism

  • All four tranches from State Budget for 28 districts out of 30 districts in the state
  • 4th tranche from State Budget for the remaining 2 districts in the state
  • First 3 tranches for 2 districts from Ministry of Women and Child Development, GoI


Dept. of Women and Child Development, GoO

Dept. of Health & Family Welfare/NRHM, GoO

Ministry of Women and Child Development, GoI

Dept. of Finance, GoO

State Bank of India

State Administration

District Administration,

Jaanch Committee / Mothers Committee

All beneficiaries

  • Coordination & convergence Mechanism
  • Has ensured better coordination and convergence between ICDS with Health Department, Banks, Panchayati Raj Department and other stakeholders
  • Partners in implementation
  • District administration -- the key implementer
  • ICDS machinery
  • Development partners


Anganwadi Workers plays pivotal role in the scheme implementation for

    • Timely registration of Pregnant women at the AWCs
    • Facilitate opening of Bank account in favour of the beneficiary
    • Complete registration documentations -- Beneficiary Undertaking with photograph and Follow-up on the services

Incentives to AWW and AWH

  • Rs.200 : AWW ; Rs.100: AWH per beneficiary on disbursement of all installments


Additional staff

  • State level- PMU
  • Additional staff at district level
  • Additional staff of one each at project (one Programme Assistant)


  • Computer, Printer, Scanner, UPS, external drives
  • Broadband connections


Capacity Building

  • All CDPOs, DSWOs trained on use of Computers and application with special focus on internet
  • All CDPOs and Programme Assistants trained on cyber security
  • All ICDS Supervisors, CDPOs, POs & DSWOs trained on the scheme and its implementation, using Video Conference facility
  • Regular Video Conferences held with scheme managers across the state to review the progress made and also for dissemination of critical administrative decisions
Undertaking by the beneficiary and her husband/guardian on age, live birth, employment and on use of the cash benefit
mcp card
MCP Card
  • MCP Card is the means of verification for conditionalities and service uptake
  • Joint use of the same MCP card by AWW and ANM ensures better field level service convergence
  • MCP Cards are supplied by Health, and issued by AWWs immediately on registration to all Pregnant Women
fund flow and disbursement
Fund Flow and Disbursement

No payments are made in cash or by cheque

(No cheque book has been issued for any of the Mamata Accounts)

mode of payment

MAMATA Scheme has embraced Corporate Internet Banking services offered by State Bank of India, namely VISTAAR

mode of payment1
  • 4-Eyes concept (Uploader-Authoriser) concept is used for proper validation and authorization.
    • The Programme Assistant uploads the data (Self Declaration Form along with the photograph and photocopy of the first page of bank passbook is submitted by the AWW to the Project office)
    • The beneficiary data is validated by the Administrator and then the fund transfers (e-Cheques) are authorised by the Authoriser.
    • CDPOs are the Administrators and Authorizers
    • Second factor authentication i.e., Mobile services (SMS) are used for sending the authorisation code to the Authorisers
mode of payment2
  • The choice of use of e-Transfer (Corprate Internet Banking) has impacted MAMATA programme implementation in the following ways:
    • It has ensured a transparent mechanism
    • It has ensured time-bound service delivery, critical to the objectives of the scheme
    • It has reduced bottlenecks in service delivery and removed any form of intermediaries
    • It has made service delivery more accountable, as it is easily monitored.
mamata progress
Mamata Progress

Total Coverage*:

10.78 lakh women

(0.87 lakh IGMSY coverage)

5.09 lakh beneficiaries have exited from the scheme

*including IGMSY

Upto Sept 2013

total fund transferred to beneficiaries
Total Fund transferred to Beneficiaries

Rs 396.00 Crores transferred to bank accounts of beneficiaries upto Sept 2013


State Fund

Rs 368.47 Crores


Rs 27.53 Crores

monitoring and supervision
Monitoring and supervision

The monitoring and supervision mechanism set up under the ICDS at all levels is used for this scheme. Everyone is mandated to check specific no

of cases sponsored by AWW

role of jaanch committee gks mothers committee
Role of Jaanch Committee/ GKS / Mothers committee
  • Calendar display of beneficiaries with amount received in every AWC
  • Jaanch Committee check the veracity of
    • the “display of beneficiaries with amount” in the specified format with the Mamata Register kept with the AWW
online checking as super user
Online Checking as Super-User
  • State Officials, Collectors and SPMU track fund flow and disbursement of every single Mamata account ONLINE as Super Enquirer
  • Fund requirement for projects are calculated by State through this review process
online mis software
Online MIS Software
  • Web based MIS developed
  • Uploading the Web based software at State Data Centre under progress
  • Masters developed and under checking/scrutiny
  • Back data updation is under progress
  • Launch of software for use soon
online mis software1
Online MIS Software
  • Software customized for different layers of functionaries
  • “WEB BASED” module, with “OFFLINE” data entry at the project/block level and online “Updation” to the central server
  • “ONLINE” output and report generation only from the server database
  • All intermediate outputs for generating the E-Cheques for SBI CINB (Beneficiary File and Transaction File) to be generated from the software
online mis software2
Online MIS Software
  • Local terminal and database should be only for data entry, uploading and saving outputs/reports generated from the server database.
  • Reports to be generated by each AWC
  • Provision for SMS alerts
  • Every Single beneficiary shall be tracked

Learning and Takeaways

  • Mamata scheme brings “woman at the core of the policy implementation” and has been implemented at scale, using government machinery, requiring minimal startup cost, ensuring good governance, has potential for replication at other states.
  •  Fund is transferred into single savings bank accounts of women, ensuring any withdrawal of money will require woman’s consent. This has also ensured Financial Inclusion of women (Zero-Frills-Zero-Balance accounts)
  • The features that make the practice replicable includes: developing a self sustaining infrastructure, capable PMU, motivating field-level workers, community ownership and participation, and improved infrastructural & technological innovations with ICT use.
nua arunima a new methodology for pre school education
NuaArunima: A new methodology for Pre-School Education

The revised package was launched on 29th April 2013

Rolled out across the state – all AWCs /Projects/ Districts

  • Early childhood, care and education critical for school preparedness, retention and improved learning in subsequent grades
  • Right to Education Act recommends ECCE by ‘appropriate Government’ for 3-6 year age group
  • Integrated service delivery of pre-school convergence with elementary education
  • Draft ECCE Policy in process by the WCD department
  • Pre school attendance increasing.
  • State Resource Group-
  • Review of preschool curriculum

and content- Gap analysis and feedback

  • Inter-state workshop - approaches/ideas from other states on strengthening preschool education
  • State Level Consultation on preschool education
  • Review of materials and finalization of framework age appropriate norms and standards
  • Workshops for package development with experts, AWWs, CDPOs
  • Vetting of materials by national level experts


Socio-emotional/ Adjustment




Curiosity/ Creativity

Health habits

curriculum focus
Curriculum focus
  • More child-centered;
  • Thematic activities:
    • Me, my family and community
    • Immediate environment
    • Nature and weather
    • Health and safety
  • Building a bridge between home and center
  • Free conversation, action songs, storytelling, play and construction activities and nature walks
  • Emphasis on pre-reading, pre-writing and pre-number skills
the pre school package
The pre school package
  • Bell
  • Uniform
  • Toy bank
  • Community involvement
  • AWC leaving certificate
  • Childrens day- 14th Nov
  • Parents meeting- 1st May, 1st September
  • Grandparents day- 1st October
  • Local vocations, institutions
  • Handbook for AWW

with month-wise activity schedule for 12 months

  • Quarterly age-wise developmental indicators for assessing and demonstrating development in children
  • 2 age appropriate workbooks
  • Adaptation of NuaArunima in 10 tribal languages by OPEPA promoting mother tongue based school readiness .
  • Illustrated daily-plan for the AWC
  • Monitoring format and certificate for attending AWC
  • Training DVDs and Audio CD

All materials available in DWCD website and encouraged for use by all agencies, individuals institutions.

nua arunima adapted in ten tribal languages
Nua-Arunima adapted in ten tribal languages

Koya, Kui, Kuvi, Juanga, Saura, Santhali, Kissan, Munda, Oraon and Bonda



Part I & II


Theme based training video

(One for each month)

nua arunima
  • Funding mechanism
  • All components of Pre-school package developed from state fund
  • First lot of materials to the children from state funds
  • Partners in implementation
  • District administration -- the key implementer
  • ICDS machinery
  • Development partners
  • NuaArunima has just been launched. It is still not in any stage to show initial outcome.
  • NuaArunima definitely has the potential to be a Good Practice