Advisor: John Joy 7099026111 Lawrence 7099026105 Michael 7099026102 Rick 7099026109

www.travelocity.com Advisor: John Joy 7099026111 Lawrence 7099026105 Michael 7099026102 Rick 7099026109

Outline • Travelocity.com introduction • Service of Travelocity.com • Information technology applied • User analysis of Travelocity • Strategy of Travelocity • How Travelocity make money • Conclusion

Travelocity.com introduction 1996 Set up A traveling website 2002 Sabre Merge and acquisition 2004 Redesigned website Change logo 2009 Buy Zuji.com

Service of Travelocity.com

Service of Travelocity.com • One-stop shopping Integrate service of traveling Service: All hotel, Experience Finder • Last minute deals Efficiency customized plans

Information technology applied • GDS (Global Distribution System) • A system provides a network platform to decrease the cost for transaction • Background • E-commerce development • Applied Information technology • Advantage • Inner: Improve operation system • Outer: in-time reservation system

Information technology applied • Web2.0 Share user oriented Experience

User analysis of Travelocity Partner Network Consumer Supplier Information & Service Revenue ‧Business travelers ‧Leisure travelers ‧Sabre GDS ‧Airlines ‧American Express ‧Hotel Travelocity.com

Strategy of Travelocity • Dominant strategy • First-mover Advantage • Information technology • Ex: Searching engine • CRM service • Ex: Integrative service

How Travelocity make money • Profit basis • Agency model • Merchant model • Consumer income accounts - Accounts payable to suppliers = Profit of price difference

How Travelocity make money • Profit source • commission • transaction fees • service fees • advertising revenues • partner revenues

How Travelocity make money • Business model Partner Network Consumer Supplier Service Fee Information Commission Travelocity.com

Conclusion Partner Network Consumer Supplier Service Technology & Resource Fee Information Commission GDS Web2.0 Travelocity.com

Q & A

Merge and acquisition 2002 Site59.com, Inc. 2003 World Choice Travel, Inc. 2004 All State Tours, Inc. Travelocity Europe except Germany 2009 Zuji.com

Reference • Wiki – Web2.0 http://en.wikipedia.org/wiki/Web_2.0 • 美國線上旅遊產業的經營模式與競爭策略探討－以線上旅遊網站Travelocity為例 http://ntur.lib.ntu.edu.tw/handle/246246/60295 • Travelocity Becomes a Travel Retailer http://interfaces.journal.informs.org/cgi/reprint/37/1/68 • Hitiwise research http://www.hitwise.com/us/datacenter/main/dashboard-10133.html

Reference • 電子商務對旅行業經營管理影響之研究 http://sbrsign.management.org.tw/paper8/3/3.htm • 網際網路仲介公司智慧資本管理制度之探討—以線上旅遊與人力銀行網站為例 http://nccur.lib.nccu.edu.tw/handle/140.119/34297 • 旅運資訊系統http://demo1.nkhc.edu.tw/~t0259/abacus/history.htm

Reference • 全球分銷系統簡介http://www.surehigh.com.tw/inner1-1.php

Advisor: John Joy 7099026111 Lawrence 7099026105 Michael 7099026102 Rick 7099026109