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Branding for Bob Hope Airport. History of Bob Hope Airport Names. United Airport: 1930-1934 Union Air Terminal: 1934-1940 Lockheed Air Terminal: 1940-1967 Hollywood-Burbank Airport: 1967-1978 Burbank-Glendale-Pasadena Airport: 1978-2003 Bob Hope Airport: 2003-Present

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history of bob hope airport names
History of Bob Hope Airport Names
  • United Airport: 1930-1934
  • Union Air Terminal: 1934-1940
  • Lockheed Air Terminal: 1940-1967
  • Hollywood-Burbank Airport: 1967-1978
  • Burbank-Glendale-Pasadena Airport: 1978-2003
  • Bob Hope Airport: 2003-Present
    • Referred to as “Burbank Bob Hope Airport” in marketing materials since 2012
history of bob hope airport names1
History of Bob Hope Airport Names
  • United Airport: 1930-1934
history of bob hope airport names2
History of Bob Hope Airport Names
  • Union Air Terminal: 1934-1940
history of bob hope airport names3
History of Bob Hope Airport Names
  • Lockheed Air Terminal: 1940-1967
history of bob hope airport names4
History of Bob Hope Airport Names
  • Hollywood-Burbank Airport: 1967-1978
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History of Bob Hope Airport Names
  • Burbank-Glendale-Pasadena Airport: 1978-2003
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History of Bob Hope Airport Names
  • Burbank-Glendale-Pasadena Airport: 1978-2003
history of bob hope airport names7
History of Bob Hope Airport Names
  • Bob Hope Airport: 2003-Present
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History of Bob Hope Airport Names
  • Burbank Bob Hope Airport marketing: 2012
airports and branding examples
Airports and Branding: Examples
  • Norman Y. Mineta San José International Airport
    • Referred to in marketing materials as “San Jose Airport” and “SJC,” including on website/social media
airports and branding examples1
Airports and Branding: Examples
  • Louis Armstrong New Orleans International Airport
    • Refers to New Orleans in first instance; Armstrong International, New Orleans International also used
  • John Wayne Airport
    • Uses John Wayne but includes “Orange County” in all its marketing materials, including website and social media
airports and branding examples2
Airports and Branding: Examples
  • Reno-Tahoe International Airport
    • Originally called Cannon International
    • Renamed Reno-Cannon International
    • Now known as Reno-Tahoe International
airports and branding examples3
Airports and Branding: Examples
  • Reno-Tahoe International Airport
    • Originally called Cannon International
    • Renamed Reno-Cannon International
    • Now known as Reno-Tahoe International
hollywood burbank brand
“Hollywood-Burbank” Brand
  • Geographic brand names include:
    • Hollywood-Burbank Airport
    • Burbank-Hollywood Airport
  • Variation offered by Hope family representative: Hollywood-Burbank Bob Hope Airport
  • Would be used for branding/marketing
    • Would not replace official Bob Hope Airport name
  • Airlines support geographic brand name
  • Precedent with 1967 official Airport name
    • Airlines petitioned Lockheed for name change
  • Under consideration: engaging branding consultant with consensus of the Tri-Cities and the Authority