proposal for redevelopment of fort mcpherson gt mba group margaret lyn marion miller sheng xu n.
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Proposal for Redevelopment of Fort McPherson GT MBA Group Margaret Lyn Marion Miller Sheng Xu. Objective. Identify the best way to redevelop Ft. McPherson. Factors Considered Social Land use Initiation time Development time Economic Drivers Re-development costs Employment statistics

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proposal for redevelopment of fort mcpherson gt mba group margaret lyn marion miller sheng xu
Proposal for Redevelopment of Fort McPhersonGT MBA GroupMargaret LynMarion MillerSheng Xu
objective
Objective

Identify the best way to redevelop Ft. McPherson

Factors Considered

Social

  • Land use
  • Initiation time
  • Development time

Economic Drivers

  • Re-development costs
  • Employment statistics
  • Create an influx of revenues
proposal
Proposal

Phase I

  • Public golf course
  • Recreational center
  • An outlet mall
    • Tanger
    • Premium
  • Lease residential properties to nearby colleges / universities

Phase II

  • Value competing projects
approach
Approach

Create recession-resistant jobs

Build a diversified revenue base

Utilize existing assets

  • Minimize costs and transformation time

Create synergism

  • Fort McPherson
  • Fort McPherson + (MARTA, Airport, etc.)

Provide family-friendly space

justification
Justification

Unemployment Rate by Counties

www.google.com/publicdata

benefits
Benefits
  • Year-round Cash flow
  • Revenues (non-Clayton County)
  • Employment
  • Local community integration
  • Healthy living
  • Recession-resistant jobs
  • More convenient shopping alternative - Customers
  • Higher, consistent foot traffic (due to MARTA and Airport) - Businesses
  • Ripple effects
    • MARTA
    • Increased visitor population
    • Complementary businesses
    • New business opportunities
drawbacks to plans
Drawbacks to Plans

STAND UP

Office Spaces

  • Excess office spaces

Golf Course

  • Change golf course to a “greens space”

GT MBA Plan

Employment source

Golf course

  • Profitability questionability

Contingencies

Build on family-theme

  • Convert golf course:
    • Miniature golf course
    • Driving range
  • Build University-relations
    • Remote Colleges/Departments
    • Research/Medical Center

2010 MPLRA

Office Space

Conference Center w/hotel

  • Lacks amenities for conference goers
  • Sporadic use
  • Existing alternatives

Residential expansion