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The Big Talker FM. Bryce Clark Amy Graham Adam Wade. Talk 103.9 & 106.3 WLTT. Affiliated with Fox News Owned by Sea-Comm Media, Inc. Sea-Comm Media owns and operates 93.7 / 103.7 The Bone 103.9 and 106.3 The Big Talker FM 106.7 The PENGUIN. Station Identification. Format.

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the big talker fm

The Big Talker FM

Bryce Clark

Amy Graham

Adam Wade

Talk 103.9 & 106.3 WLTT

station identification
Affiliated with Fox News

Owned by Sea-Comm Media, Inc.

Sea-Comm Media owns and operates

93.7 / 103.7 The Bone

103.9 and 106.3 The Big Talker FM

106.7 The PENGUIN

Station Identification
format
Format
  • Format: Talk
    • Wilmington’s only Talk FM station!
  • Target Audience: Adult ages 30+
slide4
Vibe
  • Conversational
  • Political
  • Current events
  • Informational
website
Website
  • www.The BIG TALKER FM.com
shows

Shows

The Morning Line with Marty & Dick

Doug Stephan Morning Show

Retirement Environment

Town Hall

Sunday Night Bible Forum

Dr. Daniel Show

Clark Howard Show

Sean Hannity Show

morning drive hour facts
Morning Drive Hour Facts
  • Morning Line with Marty & Dick
    • Local show
  • Number of Callers: 6
  • Number of Contest: 2
  • Bias: none represented
  • Topics Discussed:
    • Politics in New Hanover County, Surrounding areas, and NC
    • News
    • Immigration
mid day hour facts
Mid-day Hour Facts
  • Clark Howard Show
    • Nationally syndicated show
  • Number of callers: 4
  • Number of contest: 0
  • Bias: none represented
  • Topics:
    • Money, Debt
    • Clark Smart Parents, Clark Smart Kids
    • Reaffirmation Agreement--credit
    • Internet/Technology
drive time hour facts
Sean Hannity Show

Nationally syndicated show

Number of Callers: 7

Number of contest: 0

Bias: Republican & Religious

Topics

Immigration

Alec Baldwin

American Workers

Ted Turner

Values

Liberals

Power

News

Drive Time Hour Facts
drive time facts continued
Dr. Daniel Show

Local show

Number of Callers: 3

Number of Contest: 0

Bias: Slightly Religious

Topics

Bird Flu vaccine

Cough Suppression

Back/Shoulder Spasms

Caffeine

Rectal Exams

Alcohol

Mental Illness

Drive Time Facts Continued
totals expressed in minutes
National News: 9.5

Local News: 12

National Shows: 2

Local Shows: 2

Ads: 37.5

DJ Banter: 33

Discussion with Callers: 49

Self Promotion: 16

Other Promotion: 3

Weather: 3

Traffic: 6.5

Sports: .5

Number of Callers: 20

Number of Contests: 2

Totals(Expressed in Minutes)
analysis
Analysis
  • Expectations
    • More diverse topics
    • Larger demographic appeal
    • More creativity
  • Reality
    • Shows appeal to same aged demographic
    • Some shows are specific to beliefs
    • Other shows more listener based
comparison of day parts
Comparison of Day-parts
  • In the morning drive there is more:
    • Local news
    • Traffic
    • Contest only announced in the am
    • Discussion with callers
  • More callers in the drive time
  • More bias found in the drive time
recommendations
Recommendations
  • More creativity with discussion topics
  • More contest to draw more demographics--increase appeal
  • More national and international news
  • Shows that relate to younger audiences
  • More diversity in local advertisements