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Web Site Design. Howell Istance. Web Site Design. Essentially the same process as when designing any interactive application, be it a... web-site stand-alone application multimedia presentation user-centered design process and focuses on users tasks environment.

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web site design

Web Site Design

Howell Istance

web site design1
Web Site Design
  • Essentially the same process as when designing any interactive application, be it a...
    • web-site
    • stand-alone application
    • multimedia presentation
  • user-centered design process and focuses on
    • users
    • tasks
    • environment

SOFT3057 - Interactive Systems

principles processes and guidelines
Principles, processes and guidelines
  • Principles: general rules in the form of do’s and don’ts
  • Process: guidance on a sequence of activities,products resulting from these and methods for conducting these
  • Guidelines: collection of specific pieces of design guidance on topics, such as use of graphics

Good design is not a mechanistic process, the designer needs to apply this general guidance to a specific context and add individual creative flair

SOFT3057 - Interactive Systems

rule 1 decide on criteria for success
Rule 1: Decide on criteria for success
  • Make sure the reasons for building a web-site are clear
  • Get organisational agreement about what success means

SOFT3057 - Interactive Systems

rule 2 decide who you want to impress
Rule 2: Decide who you want to impress
  • You can't please everybody
  • Defining the audience makes design decisions clearer

SOFT3057 - Interactive Systems

rule 3 let the information drive the design
Rule 3: Let the information drive the design
  • Design the site structure around the information
    • Content definition
    • Identify natural structure of the information
    • Identify user tasks
    • Define a navigation scheme

SOFT3057 - Interactive Systems

rule 3 let the information drive the design1
Rule 3: Let the information drive the design
  • Prioritise Information
  • Establish User Interest
  • Graphics should support the information design

SOFT3057 - Interactive Systems

exercise
Exercise
  • Look at the Adobe site (www.adobe.com)
  • Now look some of the following pages from the site. For each page...
  • try to work out where you are and where you could go next.
  • identify where you are in a major section.
  • work out the parent page that has a link to this one.
  • page 1page 2page 3

SOFT3057 - Interactive Systems

rule 4 make it easy to see what s there and how to get it
Rule 4: Make it easy to see what's there and how to get it
  • Make the site structure explicit
  • Provide an overview page
  • Tell the users where they are
  • Provide a 'home' and give constant access to it
  • Identify and give access to landmarks
  • Make link names explicit
  • Make access as direct as possible

SOFT3057 - Interactive Systems

rule 5 don t expect www pages to be just like paper publications
Rule 5: Don't expect WWW pages to be just like paper publications
  • Exploit the medium
  • Add value
  • Branding is more than a logo
  • Reading from the screen is hard

SOFT3057 - Interactive Systems

rule 6 use graphics with care
Rule 6: Use graphics with care
  • Hire a professional graphics designer
  • Make sure the designer understands the medium
  • Carry graphic style throughout the whole medium
  • Graphics can still be boring
  • Less can be more
  • Match graphics to usage scenarios, not just link speed
  • If in doubt, leave graphics out
  • Test graphics on different browsers

SOFT3057 - Interactive Systems

rule 7 keep users interested
Rule 7: Keep users interested
  • Always have something new
  • Provide genuine content
  • Integrate the site with other media
  • Get users involved

SOFT3057 - Interactive Systems