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Creating an Ocean Literate Society Presented by: Paul Bartishevich President/CEO Finger Lakes Productions Int’l Capitol Hill Oceans Week June 10, 2004 FLPI Radio Program Initiatives MicrobeWorld The world ’ s only daily radio series highlighting ocean issues

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Presentation Transcript
slide1

Creating an

Ocean Literate Society

Presented by: Paul Bartishevich

President/CEO Finger Lakes Productions Int’l

Capitol Hill Oceans Week

June 10, 2004

slide3

The world’s only daily radio series highlighting ocean issues

Heard on more than 275 stations in the US and around the world

Funding and production support provided by:

Produced in cooperation with:

slide4

Our Ocean World Editorial Resources and Contributors

University of California at Santa Barbara

University of Alaska at Fairbanks

Oregon State University

Florida International University

University of Rhode Island

University of North Carolina at Wilmington

University of Wisconsin

University of Idaho

University of Colorado

University of Hawaii

University of Washington

University of Minnesota

University of British Columbia

Northeastern University

New York University

Scientific Center of Monaco

Tethys Research Institute

Lawrence Berkeley National Laboratory

International Tsunami Survey Team

Southampton Oceanographic Center

Ocean Wildlife Campaign

Stanford University

Florida State University

Texas A&M University

University of California at Davis

University of California at Berkley

SeaWeb

Shoals Marine Laboratory

Sea Education Association

California Academy of Sciences

National Coral Reef Institute

National Research Council

National Marine Educators Association

National Marine Sanctuaries

National Oceanographic Data Center

Oxford University

Manomet Center for Conservation Sciences

New England Fisheries Management

Council

Mid-Atlantic Fishery Management Council

Bahamas Reef Environment Educational

Foundation

MAST Academy

Alaska SeaLife Center

Miami Museum of Science

Cabrillo Marine Aquarium

Center for Biological Diversity

U.S. Fish and Wildlife Service

Coral Reef Alliance

Florida Marine Research Institute

Florida Keys National Marine Sanctuary

Center for Marine Advanced Technology

NOAA Offices

Ocean Exploration

Aquarius/ Girl Scout Initiative

Pacific Marine Environmental Lab

Monitor National Marine Sanctuary

National Marine Fisheries Service

Arctic Research Office

Ocean Carrying Capacity Program

Vents Program

Other Offices

Rosenstiel School -University of Miami

The Ocean Conservancy (formerly the

Center for Marine Conservation)

Harbor Oceanographic Institution

Woods Hole Oceanographic Institution

Scripps Institution of Oceanography

Monterey Bay Research Institute

The Nature Conservancy

Wildlife Conservation Society

Monterey Bay Aquarium

U.S. Office of Naval Research

U.S. Environmental Protection Agency

National Science Foundation

NASA's Earth Observatory

U.S. Geological Survey

Consortium for Oceanographic Research and Education

slide7

Influencing a diverse audience consistently and

cost-effectively

Annual Symposium with

News Leaders

Ongoing Mass Media

Public Service Campaign

slide8

Ongoing Mass Media Public Service Campaign

Multi-platform media public service campaign

provides an ongoing dialogue with America to highlight ocean issuesand how the ocean plays a major role in everyone’s lives

slide9

Mass Media Public Service Campaign

A working example

Big Brothers Big Sisters

Issue: Mentoring

Challenge: Approximately 14 million young people are at risk of not reaching productive adulthood in America.

Big Brothers Big Sisters of America (BBBSA) provides one-to-one mentoring relationships between adult volunteers and children in 460 programs throughout the U.S.

This campaign encourages individuals to support Big Brothers Big Sisters and make a positive difference in the life of a child.

Viewers and listeners are urged to visit bigbrothersbigsisters.org or call a toll-free number, 1-888-412-BIGS to find out how they can get involved.

Source: Ad Council 2004

slide10

Ongoing Mass Media Public Service Campaign

Campaign results:

Eight months following the launch of the campaign in October 2002, applications for Big Brothers Big Sisters mentors increased by 75%.

In the first six months of the campaign, visits to the web site rose

almost 130% from an average of 26,000 unique visits per month to

59,342 unique visits per month.

During the first six months of the campaign, calls to the hotline increased by more than 2,000% from an average of 200 calls per month to 4,400 calls per month.

Source: Ad Council 2004

slide11

Cultivating relationships with

media decision makers

slide12

Annual Professional Media Ocean Symposium

Invite top managers from major networks to annual two-day symposium highlighting the status of the ocean and it’s impact on planet earth.

Invite an additional family member, preferably a child, to underscore the importance of ocean management issues.

and others…..

slide13

Rotate to a new coastal region and have

a national array of scientists present each year

slide15

The Ocean Planet

“The oceans affect and sustain all life on earth.”

Source: 2004 Preliminary Report

The U.S. Commission on Ocean Policy

slide16

The Ocean Economy

“More than $1 trillion, or one-tenth, of the nation’s annual gross domestic product (GDP) is generated within the near shore area, the relatively narrow strip of land immediately adjacent to the coast.”

“Looking at all coastal watershed counties, the contribution swells to over $4.5 trillion, half of the nation’s GDP.”

Source: 2004 Preliminary Report

The U.S. Commission on Ocean Policy

slide18

The Ocean Clock

“We’ve got to get a new way of doing business here or the oceans are going to be in serious trouble and not recoverable 10 years from now if we don’t get on it.”

Source: May 2004 interview for

OOW with Admiral James D. Watkins

slide20

Estimated Cost for New Initiatives to Create an Ocean-Literate Society

  • Public Service Ocean Literacy Campaign $1,000,000
  • Media symposium $300,000
  • Total Annual Cost: $1,300,000