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Overview of the European Automotive Industry Hervé SALKIN – September 2005 herve.salkin@isuga.fr PowerPoint Presentation
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Overview of the European Automotive Industry Hervé SALKIN – September 2005 herve.salkin@isuga.fr 1- Key features of the European market 2- Comparison EU vs USA vs Japan 3- Case study : Renault Nissan 4- Case study : Peugeot PSA 5- Case study : Valeo

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slide1

Overview of the European Automotive Industry

Hervé SALKIN – September 2005

herve.salkin@isuga.fr

slide2
1- Key features of the European market

2- Comparison EU vs USA vs Japan

3- Case study : Renault Nissan

4- Case study : Peugeot PSA

5- Case study : Valeo

main figures
Main figures
  • Largest automotive production in the world (34%)
  • 7.5% of the manufacturing sector
  • Employment : 2 millions (direct), 10 millions (indirect)
  • Trade 2003 : export 67 billions € / import 34 billions €
  • Global vehicle production in units of 16.9 millions in 2002
    • Volkswagen : 5 023 264 (world no. 4)
    • Peugeot PSA : 3 262 100 ( no. 5)
    • Renault : 2 343 954 ( no. 10)
restructuring of the past 35 years
Restructuring of the past 35 years

1970 1980 1990 2005

Abarth Alfa Romeo

Alpine AMC

AstonMartin BLMC

BMW Chrysler

Citroen Daimler Benz

De Tomaso Fiat

Ford Fuji

GM Honda

Innocenti Isuzu

Lamborghini Lotus

Maserati Mazda

Mitsubishi Nissan

Peugeot Porsche

Prince Renault

Rolls Royce Saab

Seat Simca

Suzuki Toyota

Volvo VW

Alfa Romeo

AMC

AstonMartin BLMC

BMW Chrysler

Daimler Benz

De Tomaso Fiat

Ford Fuji

GM Honda

Isuzu

Lamborghini Lotus

Mazda

Mitsubishi Nissan

PSA Porsche

Renault

Rolls Royce Saab

Seat Talbot

Suzuki Toyota

Volvo VW

BMW Chrysler

Daewoo

Daimler Benz

Fiat

Ford

Fuji

GM

Honda

Hyundai

Isuzu

Mitsubishi

Nissan

PSA Porsche

Renault

Rolls Royce

Rover

Suzuki Toyota

Volvo VW

BMW

Daewoo

Daimler Chrysler

Fiat

Ford

GM

Honda

Hyundai

PSA

Porsche

Renault / Nissan

Toyota

VW

renault nissan alliance
Renault Nissan Alliance
  • NRP Nissan Revival Plan : 18/10/1999
    • Purchases : - 20%
    • Distribution : - 10%
    • Personnel : - 14%
    • Plant capacity utilization : 53 to 82%
    • Number of suppliers : 8 000 to 4 000
  • Return to profit
  • 50% debt reduction
  • Share in Yens :
    • Alliance 400………….580
    • NRP 360…………..1200
renault logan the 5 000 car
Renault Logan : the 5.000 € car !
  • Target of emerging markets
  • Dacia acquisition : target 5.000 € car vs Peugeot/Toyota 8.000 € project in Kolin
  • Sales in France with updated equipemnts (airbags, ABS, AC …) at 7.500 €
psa strategy
PSA strategy
  • Marketing : clever portfolio with Peugeot & Citroen models
  • Export priority : 28% of sales outside Europe
  • R&D : environment friendly engines
  • Threat : increase in raw materials !!!
psa strategy30
PSA strategy
  • Several alliances :
    • - Toyota : Kolin facility : 300.000 cars/year
    • - BMW : environment friendly gas engine
    • - Ford : diesel engines
    • - Fiat : family car 807 / Ulysse
    • - Fiat : Turkey Tolas project
    • - Mitsubishi : 4wd cars
psa slovakia project
PSA Slovakia project
  • Trnava new plant : 300.000 cars / year as of 2006
  • Local market = 70.000 units
  • Low car ownership : 300 vehicles / 1.000 inhabitants
  • Ideal base for export
  • SK : future world leader vehicles per capita (PSA + VW + Hyundai = 900.000 units)
revenues breakdown
Revenues breakdown
  • 82 / 18% : parts for new / used cars
  • Growth in Asia (+ 3%) & Latin America (+ 25%)
  • Stable in Europe
  • Decline in North America (-9%)
valeo strategy
Valeo strategy
  • Production in low labour cost countries : 48% of 129 production sites
  • External growth in China & Japan
  • Strong R&D activity : LaneVueTM on new Nissan & Citroen cars, Start-Stop on Citroen car (65 R&D centers)
  • Threat : increase in raw materials !!!