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Travel Information Search on the Internet: An Exploratory Study Bing Pan National Laboratory for Tourism and eCommerce Department of Leisure Studies University of Illinois at Urbana-Champaign Advisor: Dr. Daniel R. Fesenmaier Introduction Overall structure Problems/background
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An Exploratory Study
National Laboratory for Tourism and eCommerce
Department of Leisure Studies
University of Illinois at Urbana-Champaign
Advisor: Dr. Daniel R. Fesenmaier
- 15 diverse subjects (Eveland, & Dunwoody, 2000 )
An travel planning experiment on the Internet regarding a weekend trip to a designated destination (San Diego, CA)
1. Using a web browser on a workstation located in the National Laboratory for Tourism and eCommerce;
2. A tester will carry out the pre-experiment survey, interviews, experiments, and post-experiment questionnaire.
1. Choose/identify their activities and accommodation during their 2 day vacation to San Diego, CA.
2. Need to write a short essay regarding their travel plan
3. One-hour is the maximum length of travel planning
4. One subject will be randomly selected to win two round-trip airline tickets
Traveler’s Mental Map
Computer and Internet Use Experience
Tourism Information Map
The Experience of Using the Internet as Travel information Source
Travel experience, computer and Internet use experience, the experience of using Internet as travel information source
Phase I: Analysis of the process
I. Pre-experiment Survey
Obtain 1. Demographical variables; 2. Travel experience; 3. Computer and Internet use experience; 4. The experience of using the Internet for travel planning purpose
SNA on transcripts of interviews
Phase II: Comparison of two semantic models
II. Pre-experiment Interview
Obtain traveler’s initial semantic mental model regarding one destination prior to travel planning
III. Travel Planning Experiment
Obtain information search protocol in order to: 1. Understand the process of travel planning on the Internet; 2. Explore tourism information space regarding one destination
SNA on web pages
Phase III: Modeling Satisfaction
IV. Satisfaction Survey
Obtain satisfaction (including process satisfaction and outcome satisfaction)
Reasons for satisfaction
V. Post-experiment Interview
Understand the Internet as travel information source; understand the satisfaction of travel information source; clarify the ambiguities of information processing.
A Click Semantic Map
Tourism Information Space
Traveler’s Mental Model
Located in California, San DiegoCity is famous for its tours of harbor and Sea World. Here you can find discountinformation on cruises, tickets, various services, and maps. You can go to a shoppingcenter, a park, or a freeevent. We have many bestattractions toward different age groups with reasonableprice, such as missions, hospital buildings, and bay area. Most of them are close to bus stations. We have many famous museums, most of them are located at Balboa Park, including art museum.
We know San Diego is a famous touristcity located in California. If I go there, I’d like to walk around the beaches and the city in the day. I’d like to watch people, see the little things around the city. I’d like to stay at good and nicehotels and places, dining at good and nicerestaurants. I also like to try different types of food. I’d like to look for attractioninformation, try to look for interestingmuseums. I also like to visit the big thing in San Diego, like the zoo. During the night I’d like to go to musicclubs.