The drivers of international tourism in 2011
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The Drivers of International Tourism in 2011. David Edwards October 2010. Why International Visitors will come to Britain in 2011. Our Built Heritage Our Cultural Heritage and Contemporary Culture Because we are a trading and business hub To visit friends or relatives

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Why International Visitors will come to Britain in 2011

  • Our Built Heritage

  • Our Cultural Heritage and Contemporary Culture

  • Because we are a trading and business hub

  • To visit friends or relatives

  • To study at our universities or language schools


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Competition for International Tourism will be Fierce in 2011

Destinations with positive growth in 2009

Turkey, South Africa, Cuba, Peru, Cambodia, Bahrain, Montenegro, Morocco




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Domestic, Inbound and Outbound Holiday Trends

10 million fewer outbound trips now than 2 years ago

Tour operator failures


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Global Economic Drivers

  • Economic cycles are the norm…

  • …however, the period from 2008 has been anything but normal

  • More of the same to come; taxes up, spending down, job cuts, banks still not lending

  • With inflation waiting in the wings

  • Eurozone – diverging paths?

  • US economic upturn running out of steam

  • Economic life looks different in Asia

  • ‘Currency Wars’ on the cards?


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Geo-political Drivers

  • The ‘Home Front’ in 2011

    • Politics

    • Industrial strife

    • Re-oganisations in full swing

  • Middle East tensions

  • The unexpected and its consequences


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Transport and Connectivity Drivers

  • Capacity constraints here, but not everywhere

  • Upward pressure on air fares

  • High Speed Rail on the cards, but maybe a funding shift from taxpayer to rail user?

  • Entry and exit procedures