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Public Visibility Initiative. Harold Belson Region 1 Rep – IEEE Public Visibility Committee <h.belson@ieee.org> 2011 Region 1 Winter Meeting Newark Liberty Airport Marriott, NJ 12 March 2011. Public Visibility Initiative. Objectives of the Program:

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public visibility initiative

Public Visibility Initiative

Harold Belson

Region 1 Rep – IEEE Public Visibility Committee

<h.belson@ieee.org>

2011 Region 1 Winter Meeting

Newark Liberty Airport Marriott, NJ

12 March 2011

public visibility initiative1
Public Visibility Initiative
  • Objectives of the Program:
    • To build and extend IEEE’s reputation
    • To position IEEE as a trusted voice globally
    • To heighten the public’s perception of IEEE as a thought leader on prominent issues
    • To promote the public’s understanding and appreciation of how engineering, computing and technology benefit humanity
public visibility 3 central components
Public Visibility3 Central Components

Countries

Hot Topics

Audiences

10 Countries 4 Audiences 6 Hot Topics

public visibility 2010 focus target countries audiences hot topics
Public Visibility – 2010 FocusTarget Countries / Audiences / Hot topics

Target Countries

  • Target Audiences
  • University
  • Pre-University
  • Professionals
  • Members/Volunteers

Consumer Electronics

Consumer Electronics

Infrastructure

Sustainable Energy

Education

Sustainable World

Healthcare

Brazil

Canada

China

Germany

India

Japan

Mexico

South Korea

UK

US

Hot Topics

the evolution ieee public visibility
The Evolution: IEEE Public Visibility

BIG AUDACIOUS GOAL

2008-2009

2010: IEEE is Here

The Evolution

I. Basic Stage

II. Advocacy

III. Needs-Based

IV. Lifecycle

V. Destination

Company Info:

Stage I Complete

Stage II Complete

Stage III Complete

Stage IV Complete

Plus

Plus

Plus

Plus

Who we are

What we do

Industry recognition

Proactive media inquiries

Technical Experts tell same message about who is IEEE (leverage positioning)

Segmented by needs

Fulfilling industry needs

within the identified

hot topics

Industry thought-

Message Architecture:

Positioning Statement

Elevator Speech

Tagline Process

Technical Expert DB

Marketing by fulfilling

leadership

all industry needs

Top of mind editorial

coverage

Sought-after experts

on products and trends

IEEE says:

Industry/Media says:

Industry/Media says:

Industry/Media says:

Industry/Media says:

"You are a leader"

"We are good"

"You are good"

"You understand us"

"We see your value"

  • 2010 Success Points
  • Thought Leader Value: 24% increase in inbound media requests
  • Increased Awareness: Top-tier coverage in trade and non-trade press
  • IEEE Attribution: 93% IEEE Attribution in global media
  • Byline Program: Worldwide media interest in monthly IEEE columns
  • Stronger Local Ties: Gained deeper support on-the-ground
  • Engagement: 63% increase in Societies, Councils, Regions engaged in PVI
public visibility 2013 what will success look like
Public Visibility 2013What Will Success Look Like?

‘Established Global Brand Recognition

& Thought Leadership’

how region 1 volunteers can help
How Region 1 Volunteers can help:

Use the Master Brand

“Advancing Technology for Humanity”

  • See: http://www.ieee.org/about/toolkit/brand/videos.html
  • Web search for “IEEE Master Brand”
elevator speech
Elevator Speech:
  • IEEE is the world’s largest professional association advancing technology for the benefit of humanity. We publish technical journals, sponsor conferences, develop technology standards, and support the professional interests of more than 375,000 members. IEEE creates an environment where members collaborate on world‐changing technologies – from computing and sustainable energy systems, to aerospace, communications, robotics and healthcare – to engineer a better tomorrow.
become familiar with the ieee tagline video and the ieee one voice video and use them
Become familiar with the IEEE Tagline Video and the IEEE "One Voice" Video and use them.
  • Videos are suggested for use at multiple venues and forums including conferences, events, presentations and meetings. The audience may include members, volunteers, staff, media/press, and the technology interested public. Post links to them on your section websites.
ieee tagline video advancing technology for humanity
IEEE Tagline Video - Advancing Technology for Humanity
  • This fast-moving video introduces IEEE's tagline, Advancing Technology for Humanity. This video illustrates how innovations by IEEE and its members positively impact the world. The video length is approximately 1 minutes 24 seconds.
ieee one voice video
IEEE "One Voice" Video
  • IEEE "One Voice" Video – unabridged Length: 6 minutes 40 seconds.
  • IEEE "One Voice" Video – abridged Length: 3 minutes.
  • Videos are available at: http://www.ieee.org/about/toolkit/brand/videos.html
  • Or web search for "IEEE Master Brand"
for additional information please contact me
For additional information please contact me:

Harold Belson

R1 Rep to the IEEE Public Visibility Committee

<h.belson@ieee.org>

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