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Communications contexts. Communications 233. “Communication”. communis – common communicare – to impart, share commicatus – past participle of communicare. “What does this mean?”. Tot, kto ponimáyet éto polucháyem pyatyórka?. “What does this mean?”. “What does this mean?”.

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communications contexts

Communications contexts

Communications 233

communication
“Communication”
  • communis – common
  • communicare – to impart, share
  • commicatus – past participle of communicare
what does this mean
“What does this mean?”
  • Tot, kto ponimáyet éto polucháyem pyatyórka?
types of communication content
Types of communication content
  • Cognitive
    • Knowledge
    • Opinion
    • Attitude
  • Affective
    • Feeling
    • Emotion
    • Sensory
shannon weaver model
Source

Encoder

Message

Channel

Decoder

Receiver

Channel Noise

Semantic Noise

Feedback?

Shannon-Weaver Model
schramm s common field of experience concept
Schramm’s common field of experience concept
  • We can only communicate about that which we have in common with our audience
slide15
Thanh

Maria

Common field

of experience

heider s p o x model
Heider’s P-O-X model
  • Intrapersonal communication
  • A person (P)
  • Another person (O)
  • An object of concern (X)
  • Balance theory
slide17
X

P

O

slide18
Balanced

X

+

+

P

O

+

slide19
Balanced

X

-

-

P

O

+

newcomb s abx model
Newcomb’s ABX model
  • Interpersonal communication
  • Builds upon Heider’s theory
  • Adds “strain toward symmetry” idea
  • “Strain” pushes us to communicate
slide22
Strain toward

symmetry

produces

balance

X

-

-

A

B

+

westley maclean model
Westley-MacLean model
  • Mass communication model
  • Used Newcomb’s ideas and added a medium of communication
slide24
fba

X1

fca

X2

X’

X’’

A

C

B

X3

.

.

fbc

X∞

mass communications media
Books

Newspapers

Magazines

Film

Recorded music

Radio

Television

Cable

Internet

Mass communications media
media support systems auxiliary services
Media support systems,auxiliary services
  • Advertising
  • Public Relations
  • Wire Services
  • Syndicates
  • Other
functions of the media
Functions of the media
  • Inform
  • Entertain
  • Persuade
  • Provide economic support
  • Develop common basis of experience
mass communications is financed by
Mass communications is financed by
  • Private capital investment
  • Advertising
  • Subscription, purchases
  • Decoder expenditures
  • Government subsidy
definition of mass communication
Definition of mass communication
  • Mass communications is a process
definition of mass communication1
Definition of mass communication
  • Mass communications is a process in which professional communicators use mechanical media
definition of mass communication2
Definition of mass communication
  • Mass communications is a process in which professional communicators use mechanical media to disseminate messages widely, rapidly, and continuously
definition of mass communication3
Definition of mass communication
  • Mass communications is a process in which professional communicators use mechanical media to disseminate messages widely, rapidly, and continuously to arouse intended meanings in large and diverse audiences
definition of mass communication4
Definition of mass communication
  • Mass communications is a process in which professional communicators use mechanical media to disseminate messages widely, rapidly, and continuously to arouse intended meanings in large and diverse audiences in attempts to influence them in a variety of ways
five distinct stages of mass communications
Five distinct stages of mass communications:
  • Professional communicators formulate messages.
  • Messages are disseminated via mechanical (artificial) means
  • Messages reach large and diverse audiences.
  • Audience members interpret messages as they assign meanings.
  • Audience members are influenced.
communicators
Communicators
  • Large, unknown audience vs. known, small audience
  • Institutional communications vs. person (Leads to resistance to change.)
  • Heterogeneous audience produces content for “the wad”
messages
Messages
  • Multi-channeled vs. singularity of channels
  • Multi-channeled produces more “affective” communication content
  • Issues surrounding accuracy
feedback
Feedback
  • Instant in personal, delayed in mass communications
  • Greater quantity in personal, less in mass communications
mass communications markets
Mass communications “markets”
  • Consumer Market
  • Advertising Market
  • Marketplace of ideas
ad