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Wellington Regional Economic and Employment Summit
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  1. Wellington Regional Economic and Employment Summit Wednesday 8 April 2009 John Barrett Chairman NZ Māori Tourism Council Director Tourism New Zealand Managing Director Kapiti Nature Lodge

  2. PANUI • What people are saying about the tourism sector • A SME in the tourism sector • The Māori tourism sector • A national tourism perspective • An international perspective

  3. BNZ Confidence Survey(March 09) • Tourism – pretty grim. Visitor numbers decreasing and confidence low • Tourism – April numbers better than for year 08/09, think this may be because of the NZ$, and expect this to be an aberration going forward • Inbound tourism – heavily seasonal, 08/09 summer down 15%, long haul visitors not committing, outlook for 09/10 not pretty, some markets down by 30% • Tourism – slightly down, more reliance on domestic tourism • Tough and challenging in tourism but long term expecting a strong recovery • Tourism – bad

  4. International Visitor Arrivals - Global Source: UNWTO

  5. International Visitor Arrivals – Global length? depth? Source: UNWTO

  6. Inbound, Outbound, Domestic and Accommodation NightsRolling Annual Growth Rates - Year Ended Jan07-Jan09 Source: Ministry of Tourism

  7. Kapiti Island Alive & Kapiti Nature Lodge • Good growth 08/09 • Settled weather • Winter traditionally slow for us • Nimble • Control costs • 50/50 international/domestic • Previous marketing efforts paying off

  8. Distribution of Māori Tourism • 92 – Tai Tokerau – Northland • 50 – Arawa – Rotorua/Taupo • 44 – Te Waipounamu – South Island • 26 – Takitimu – Hastings/Napier • 20 – Te Upoko – Wellington • 20 – Tamaki Makaurau - Auckland • 12 – Tauranga Moana - Tauranga • 19 – Tairawhiti – East Coast • 14 – Taranaki • 14 – Whanganui • 14 – Te Tau Ihu – Nelson/Marlborough • 11 – Tainui - Waikato

  9. Māori in Tourism • 37% - Guided Tours • 15% - Accommodation • 15% - Arts & Crafts • 12% - Attractions • 11% - Retail • 7% - Eating out • 5% - Transport • 5% - Concerts & Hangi • 1% - Marae Stays

  10. NZ Māori Tourism Sector • Collaboration-joint international marketing • Joint training programs • Best practice adoption • Company operational review • Develop great collaborative and strategic relationships • Staff training

  11. CRITICAL CHALLENGES resulting from tourism downturn • Maintaining margin/yield/profit • Maintaining continuity of employment • Minimizing effects of seasonality • Diversification • Tourism industry specific training and education. • The quality promise and delivery

  12. Kapiti Island Alive & Kapiti Nature Lodge • Review of daily operations • Budgets and targets • Slight increase in promotional/marketing budget • Focus on niches where they are working • Maintain international in market activity • More focus on domestic marketing 2010

  13. Some final comments • Significant variation in predictions for tourism sector, BUT, generally agree tough times ahead • Some of the larger national tourism operators feeling the tough conditions already • TNZ Predict 10% decrease in visitor numbers overall

  14. More final comments • There are some positives • We have a positive Minister of Tourism • We believe Govt sees merit in a positive & buoyant tourism sector • Once the world’s economies return to something like a more normal position, tourism should be one of our lead economic drivers again