1 / 30

Stepping into the Internet Innovating business education with Second Life

Stepping into the Internet Innovating business education with Second Life. Robin Teigland, SSE Steve Mahaley, Duke CE Göran Lindqvist, SSE December 20, 2007. What is Second Life?. A film by Duke CE on the SSE MBA Island http://www.dukece.com/video/tommorowsleaders.html Or

liang
Download Presentation

Stepping into the Internet Innovating business education with Second Life

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript


  1. Stepping into the InternetInnovating business education with Second Life Robin Teigland, SSE Steve Mahaley, Duke CEGöran Lindqvist, SSE December 20, 2007

  2. What is Second Life? A film by Duke CE on the SSE MBA Island • http://www.dukece.com/video/tommorowsleaders.html • Or • http://www.youtube.com/watch?v=Bi5i3UwVvbg

  3. Overview • What are we doing in Second Life? • What are others doing in Second Life? • Some potential applications to business education? • Where are we going with Second Life & 3D internet ? • Challenges and possibilities

  4. Overview • What are we doing in Second Life? • Special issue in MIS Quarterly on Virtual Worlds • http://www.misq.org/BulletinBoard/NewVentures.pdf • Lectures for external organizations • Communication strategy for the Swedish Tax Agency • Virtual teaming exercise with Duke CE • Designing our island • What are others doing in Second Life? • Some potential applications to business education? • Where are we going with Second Life & 3D internet ? • Challenges and possibilities

  5. Lecturing for external organizations Springtime PR & Communications Bureau Training event with avatars from Shanghai, Beijing, Stockholm, and Gotland 5

  6. Developing a Communication Strategy in Second Life for the Swedish Tax AgencyMedia Psychology with Richard WahlundRobin Teigland November 12, 2007

  7. Presentation of the Swedish Tax Agency

  8. Anders Stridh and Anna Scocco presenting the Swedish Tax Agency from their office

  9. MSc students in the SSE classroom interacting and learning about the Swedish Tax Agency

  10. An experiment for the Communication Strategy

  11. Swedish Tax Agency and SSE participants Anna Scocco alias Ansco Maximus Anders Stridh alias Gonzo Takaki Lima Lungu, alias Linda Malmqvist Carl Palsson alias Coca Cooljoke Karinda Rhode, alias Robin Teigland

  12. Virtual 3D TeamingAn exercise in Second LifeGEL with Lena Ramfelt Steve Mahaley, Duke CE Robin Teigland, SSE November 12, 2007

  13. Starting the exercise Each team had the same colored t-shirt. The Swedish team had white t-shirts.

  14. Each of the four teams building its bridge

  15. A completed bridge

  16. Debriefing session

  17. Social Briefing Lecture HQ Exercise Partner 1 Exhibition Partner 2 Designing our island for best functionality

  18. Overview • What are we doing in Second Life? • Special issue in MIS Quarterly on Virtual Worlds • Lectures for external organizations • Communication strategy in Second Life for the Swedish Tax Agency • Virtual teaming exercise with Duke CE • Designing our island • What are others doing in Second Life? • Some potential applications to business education? • Where are we going with Second Life & 3D internet ? • Challenges and possibilities

  19. Developing communication skills? The Digital Hedge School project promotes inter-generational interaction through an informal educational environment

  20. Training and improving skills? The Starboards Yacht Club teaches sailing

  21. Acting out-of-the-box? The UC Davis Medical Center enables experiencing the impossible in its schizophrenia center

  22. Learning crisis management? The National Oceanographic and Atmospheric Administration simulates tsunamis

  23. Innovating and co-creating solutions? HSB runs a competition to design the apartment building of the future

  24. Facilitating organizational change through role-playing?

  25. The opportunities are endless……. • Leadership • Sales & marketing • Branding • Entrepreneurship • Innovation • ….. http://static.flickr.com/47/110109290_2189217cee.jpg

  26. Overview • What are we doing in Second Life? • Special issue in MIS Quarterly on Virtual Worlds • Lectures for external organizations • Communication strategy in Second Life for the Swedish Tax Agency • Virtual teaming exercise with Duke CE • Designing our island • What are others doing in Second Life? • Some potential applications to business education? • Where are we going with Second Life & 3D internet ? • Challenges and possibilities

  27. The future of education with 3D internet? ?? Distributed Participant reach Co-located High Low Degree of “co-creation”

  28. What are the challenges going forward? • What skills and roles are required? • For academics, coaches, program managers, and of course the participants? • How do we get over the “digital immigrant” hurdle? • What does content look like?  • Creation in real world for in-world? Or in-world for real world? • Created by program or participants? Or co-created? • How do we escape our real world thinking? • How is the process best facilitated? • Embedding a 3D internet experience in the flow of the learning program? • How do we ensure seamlessness?

  29. For more information…. • External lectures • http://www.slideshare.net/eteigland/sl-conference-photos/ • Communication strategy with the Swedish Tax Agency • http://www.slideshare.net/eteigland/sse-swedish-tax-agency-in-second-life-nov12-07/ • Virtual teaming with Duke CE • http://www.slideshare.net/eteigland/second-life-teaming-exercise-gel-overview/ • Second Life in general • http://www.slideshare.net/eteigland/second-life-virtual-worlds-kbm-teigland/ • Contacts • Robin Teigland, Associate Professor, Center for Strategy and Competitiveness, SSE, robin.teigland@hhs.se, www.knowledgenetworking.org • Steve Mahaley, Director of Learning Technology, Duke CE, steve.mahaley@dukece.com • Göran Lindqvist, PhD Candidate, SSE, Center for Strategy and Competitiveness, goran.lindqvist@hhs.se

More Related