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Ankeny, IA March 7 th , 2012. Core Competency Distribution & Logistics has been our Foundation and will continue to be our focus!. Right Product. Right Place. Right Time. Assumptions Consolidation – Manufacturers, Distribution, Retail, Grower Vertical Integration

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slide1

Ankeny, IA

March 7th, 2012

slide2

Core Competency

Distribution & Logistics has been our Foundation and will continue to be our focus!

Right Product

Right Place

Right Time

slide3

Assumptions

Consolidation – Manufacturers, Distribution, Retail, Grower

Vertical Integration

Business Savvy Growers

Technology and Efficiency Driving Decisions

Post Patent Transparency

slide4

Create Growth Opportunities

  • Differentiate
  • Lead with Innovation & Technology
  • Commit to Implementation
  • Segment Growers
  • Recruit and Retain Skilled Employees

Critical Success Factors

slide6

50 – 200 Owners (Self-Selected from group of 220)

  • Business Reciprocation
  • Information Sharing – Transparency, Business Analysis, Forecasting, Intel, Strategic Planning
  • U.S. Financial Investment
  • Owner Reward

Scheduled Market Intel

220 Owners

Represented as Elite Market Access Point

Inventory Management Upgrade

Business Resource Credits

Allocation Commitments

  • Owner Commitment, Investment
  • Manufacturer Commitment, Investment
  • U.S. Commitment, Investment
  • Increasing Owners’ Capabilities

Technology Investment

Private Label Specialty Offerings

Blue Ocean Campaigns

  • 834 Owners
  • Operations Excellence

Innovation Platform

Portfolio Transition

Right Product, Place, Time, Competitive

Time - Resources -Commitment - Business Reciprocation -Reward

slide7

Our Intent:

Strengthen US Owners’ Local Independence

Offer the Benefits of Organized Representation

Long-Term Sustainability for US Owners

slide8

How would you rate your local business’s success in creating new markets for innovative products and concepts?

77%

Combined Q&A Owner Responses

slide9

Teaming with a network of high performing retailers will enhance the position of our locally owned business.

98%

Strongly Agree or Agree

slide10

What Did Progressive Growers Tell Us?

  • Looking for a credible source for innovation
  • Challenge me - offer more suggestions for improvement
  • Want a relationship with the manufacturer
  • Connectivity to other growers like them
  • Like the idea of pooling their data to gain knowledge
  • * 11 of the 15 growers responded favorable to our “Innovation Link” concept
slide16

Defining Success

  • Branding your own Innovation Platform.
  • Approaching your key growers with a story
      • Manufacturer Networking Opportunities
      • Deeper, more meaningful knowledge about his field
      • Access to credible technology
      • Grower Networking – Annual Knowledge Exchange
  • Collective Intelligence – Ideas, Success Stories, Pictures, Testimonials, Videos
  • Using the knowledge and confidence to launch new markets in year #2.
      • Increase Adoption Rates
  • Grower Loyalty
slide18

Could we all agree that if you were able to remove the obstacles, your growers would find value in this experience?

slide20

How do we get there?

  • EDEN – Virtual Garden: Turning Data into Knowledge’
  • Technical Platform
      • 2011 Lessons
      • 2012 Innovation Trials
  • Commitment & Expectations
  • Marketing to Select Growers