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Liam Cox explains that strong communication is key when things get tough. If youu2019re always reacting to problems or your team seems lost, these may be signs you need expert help. He shares five simple ways to tell if strategic communication support could help your business stay on track.
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Liam Cox Discusses 5 Signs You Need Strategic Communication Support
1. You’re Always Putting Out Fires • If you're constantly responding to problems, misunderstandings, or media issues, something’s missing. Good communication helps you stay ahead instead of always reacting. “If you’re always on the back foot, it’s time to get some help,” Liam Cox says. “A solid plan makes all the difference.”
2. People Don’t Understand What You’re Saying • Whether it’s your staff, customers, or the public, if people aren’t getting the message, that’s a problem. Confusion can lead to mistrust and missed opportunities. “Clear messaging builds confidence. If people are guessing what you mean, they’ll often guess wrong.”
3. You’re Under Pressure or Public Scrutiny • Big challenges like a crisis, negative media attention, or legal issues need careful, thoughtful communication. One wrong word can make things worse. "You shouldn't wing it during stressful situations. You need someone who knows how to handle the message.”
4. You’re Going Through Change • Maybe your business is expanding, changing leadership, or launching something new. These are exciting moments but also risky if not communicated clearly. “Change can cause uncertainty. People feel informed and supported when there is strategic communication.
5. Your Team Feels Disconnected • If your staff is unsure about the direction of the company or not fully engaged, the issue might be communication. People want to feel included and understand what’s happening. “Internal communication is just as important as what you say to the outside world,” Liam Cox explains.
