TTMA. 2004-4 Travel Trends Update Presented by December 2, 2004. Lauren Schlau Consulting. Travel & Tourism Market Research since 1978 at SDCVB; LSC since 1992 TTMA Past Pres. CalTIA Executive Board Consult to CVBs and others in travel industry
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Travel Trends Update
December 2, 2004
Jobs, GDP, retail sales, travel UP but….
Domestic Person Trips and International Visitors (millions)
Source: Travel Industry Association
*Initiated Air Trips To Southern California (OD1a)
(*Initiated Air Trips To Southern California - OD1a)
Visitors To Southern California in 2004 (Overnight)
So Cal = 223,300 Rooms
*PKF Consulting Inc. 2004 Lodging Industry Forecast