Popular Culture (2) : Identity and Capitalism Fight Club – Political Action or Schizophrenia? Outline Identity, Popular Culture and Capitalism examples from our class so far three kinds of culture jamming Fight Club: Starting Questions the protagonist Jack & his Discontent
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Political Action or Schizophrenia?
1). Postmodernity overall commodification, from which contemporary arts do not keep a critical distance. Consumers are ‘massified.’ Schizophrenia (split personality, separation of form from content, signifier from the signified.
2). People’s ways to “make do” with what they have (through bricolageappropriation, poaching, adaptation, manipulatation, trickery and guerilla attacks).
"Hat Act“–desperate attempts to please the audience
no way to respond, while our mind is “branded” or occupied by those ads.
Target: Billboard, Transit ads, Street furniture
Purpose: changing the viewers’s consciousness in a simple way.
Not damaging the ads.1. Billboard Liberation Front
“We all love media.”
Marla Singer; a tourist; her lie reflects his lie.
he cannot sleep again.
Unequal relations among people;
We get owned by the things we use.