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NAFTA Trade Flows General Agriculture and the Food Industry Objectives - Food Industry Eliminate barriers to trade and facilitate cross-border movement of goods and services. and Increase substantially investment opportunities in their territories. Commentary - Objectives

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objectives food industry
Objectives - Food Industry

Eliminate barriers to trade and facilitate cross-border movement of goods and services.

and

Increase substantially investment opportunities in their territories.

commentary objectives
Commentary - Objectives
  • As a result of the NAFTA, the food industry in all 3 countries has had no choice but to find ways to be competitive, now that trade is essentially unrestricted and industry investments can be made on a North American or global basis.
commentary objectives4
Commentary - Objectives
  • The agri-food industry continues to have difficulties adjusting to NAFTA in those sectors where:

government has guaranteed something to one or more industry stakeholders;or government continues to regulate a sector.

trade flows hvpp
Trade Flows - HVPP
  • US high value processed product (HVPP) export shares to both Canada and Mexico increased significantly.
  • Mexican HVPP export shares to both Canada and the US increased significantly.
  • Canadian HVPP export shares to the US remained constant; to Mexico declined.
bulk commodities
Bulk Commodities
  • Grains
  • Oilseeds
  • Cotton & Jute
  • Coffee Beans
high value processed products
High-Value Processed Products
  • Red meat and poultry meat.
  • Dairy products, milk and eggs.
  • Processed fruit and vegetables.
  • Sugar products.
  • Imitation dairy products.
high value processed products8
High-Value Processed Products
  • Packaged and branded food products.
  • Juices.
  • Water.
  • Beer.
  • Wine.
processed intermediates
Processed Intermediates
  • Live animals and birds.
  • Flour and starch.
  • Feeds of all types.
  • Oils and fats.
  • Hides and fur.
processed intermediates10
Processed Intermediates
  • Soya products - vegetarian products.
  • Ginseng root - functional foods.
  • Enzymes - biotechnologies.
  • Extracts/oils - nutraceuticals.
  • Wool and hair.
produce and horticulture
Produce and Horticulture
  • Fruits
  • Vegetables and potatoes.
  • Flowers and plants.
  • Nuts and spices.
  • Mushrooms.
related agriculture
Related Agriculture
  • Fish and shellfish.
  • Lumber and wood products.
  • Spirits.
  • Cigarettes and cigars.
  • Wool and cotton yarns.
food industry adjustments
Food Industry Adjustments
  • Consumer Focus
  • Value or Supply Chain Relationships
  • Marketing Strategies
  • Globally Competitive Operations
consumer driven marketplace
Consumer-Driven Marketplace
  • Price
  • Quality
  • Variety
  • Safety and Health
  • Nutrition
price food expenditure shares
Price: Food Expenditure Shares
  • Canada - 9.8%
  • USA - 10.9%
  • Mexico - 33.2%
  • Japan - 17.8%
  • Australia - 14.6%
variety and availability
Variety and Availability
  • Consumer wants apples, bananas, mango, corn-on-the-cob, available every day.
  • Consumer wants access to any product discovered in travel or from a home country.
  • Consumers want products as inputs to recipes available on demand - shellfish; lemon grass.
food safety
Food Safety
  • Most agri-food products historically grown, raised, processed/manufactured and consumed locally.
  • Processors, retailers, restaurants, and food service largely purchased local.
  • Consumers did not question the food chain re: safety
  • Food safety issues/problems were “localized” or, in the case of imports, isolated at the border.
  • No longer true today.
food value chain
Food Value Chain
  • Consumer
  • Retailer or Food Service
  • Wholesale/Distribution
  • Processor
  • Producer
marketing strategies
Marketing Strategies
  • Adding value to commodities.
  • New food products (e.g., nutraceuticals)
  • Certified Products:

Organics

Angus Beef

Specialty Eggs

marketing strategies20
Marketing Strategies
  • Quality Assurance - VQA for wine.
  • Farm Processing/Direct Farm Sales
  • Complementary Marketing of Products
  • Regional Marketing

Local identification programs

Psychographic profiling

globally competitive operations
Globally Competitive Operations
  • Source product/inputs globally.
  • Provide quantity and quality based upon a national or continental market.
  • Invest in other North American markets.
  • Protect domestic market through marketing strategies, not protectionism.