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Keyword Base Groups and Modifiers relevant, popular, diverse, and interesting what some people search for affected differently by modifiers differ in several aspects (spatial, temporal, expense) eight groups with ~600 keywords total one or two groups per person

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keyword base groups and modifiers
Keyword Base Groups and Modifiers
  • relevant, popular, diverse, and interesting
    • what some people search for
    • affected differently by modifiers
    • differ in several aspects (spatial, temporal, expense)
  • eight groups with ~600 keywords total
    • one or two groups per person
  • six modifier groups ~50 modifiers
    • modeling phases of consumer interaction
    • not necessarily applicable to all base keywords
  • 32K base-modifier pairs
    • sparsity
    • data collection (Tales from the (s)Crypt)
base keywords
Base Keywords
  • Cars (Alex)
    • toyota camry, chevy, ford suv, porsche 911
  • Drugs, medical (Edi)
    • zoloft, cialis, psoriasis, sciatica, liposuction
  • Electronics, software (Jinsong)
    • xbox, mp3, pda, oracle, world of warcraft
  • Travel (Kuzman)
    • airfare, cruise, safari, sailing, vacation
  • Local and non-local services (Qian)
    • electrician, locksmith, ** insurance, ** loan
  • Subscription services (Qiuye)
    • cable tv, gym membership, magazine subscription
keyword modifiers
PRICE:

cheap, free

bargain, discount, deal

special, sale

budget, affordable

expensive

ACTION:

buy, sell, purchase

lease, rent, hire

POST:

support

parts

repair

mechanic

manufacturer

warranty

Keyword Modifiers
  • INFO:
    • info, information,
    • specs, specifications,
    • reviews, ratings,
    • prices,
    • coupon, rebate,
    • guide, news
  • QUALITY:
    • best
    • luxury
    • favorite
    • inclusive, exclusive
    • preferred
    • used, new
  • LOCATION:
    • 20 U.S. States
    • 20 U.S. Cities