Helping Artisans Reach Global Markets Pamela J. Brown, Ph.D. Associate Professor & Extension Entrepreneurship Specialist (Retired) Texas Cooperative Extension Texas A&M University System Introduction to Artisan E-Commerce Curriculum Promote the artisan industry Support artisan economy
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Pamela J. Brown, Ph.D.
Associate Professor &
Extension Entrepreneurship Specialist (Retired)
Texas Cooperative Extension
Texas A&M University System
Promote the artisan industry
Support artisan economy
Strengthen the artisan business
Analyze the e-commerce opportunities for artisans
“Making your craft business better – online”
Definition: (Noun) making things by hand: a profession or activity involving the skillful making of decorative or practical objects by hand, e.g. weaving, pottery, or woodcarving ( often used in combination )
Definition:(Can be used in the plural) object produced by skillful and work: something produced skillfully by hand, especially in a traditional manner, e.g. a piece of pottery or carving ( often used in the plural )
Media of Artist Selling Online
Creativity is the single most sought-after attribute in the business world today—not surprisingly, since it is unquestionably the driving force behind today’s global economy.”
–Harvey Seifter, Director, Creativity
Connection, Arts & Business Council
“How can you use your creativity in managing your business better?”
“What is the most challenging part of being an artisan business?”
“What is your biggest challenge of doing business through e-commerce?”
“What kind of craft do you make that you would like to sell online?”
Less than 60% of all small businesses have a web page!
It’s all about marketing. . . Using the Internet . . . And more marketing . . . And planning.
81% of teens
63% of adults
- 445 Million people
- 51% of most developed countries
Meta search engines:
What do you think? Is this a handcraft site?
Do these links make sense to the viewer?
Does this make you want to buy their product?
What does this site tell you? What do they offer?
To be found?
To be found on the first page?
To be found at the top of the first page?
How are a store front and an online
similar and different?
Do online searches of business in the same medium
Join local arts council and get feedback from other members.
Look at e – businesses you believe are successful regardless of what they sell.
Talk to other e – retailers.
Look for local web developers to assist you.